The Inbounder 2018 - ALBA VARGAS & DARYN SMITH Going Beyond Digital Marketing to Make Your Busine...

1. Growth Strategy

1.1. Questions

1.1.1. 1. Why are you in business?

1.1.2. 2. What stage is your industry at?

1.1.3. 3. What is your role in the business?

1.1.4. 4. What stage are you at?

1.2. Strategy

1.2.1. Make the experience more human

1.2.2. Improve customer journey

1.2.3. Generating leads is very important, but think beyond this.

1.2.3.1. Excellent customer experience is the key to growth

2. Growth

2.1. how to work less hours and surf more

2.1.1. Google

2.1.1.1. working less can save the world

2.1.2. Friends

2.1.2.1. hire the right people

2.2. what accommodation should I choose in Madrid

2.2.1. Google

2.2.1.1. 100 hotels

2.2.2. Friends

2.2.2.1. recommend me a nice AirBnb where they had a great time, and give me a voucher

2.3. Who do you trust?

2.3.1. marketers can't be trusted

2.3.2. promote through friends

3. Sustainable business growth

3.1. 1. focus on long term

3.2. 2. not annoying

3.3. 3. protected from algo changes

3.4. 4. includes all parts of the business

4. Self raising growth

4.1. 1. Brand Strategy

4.2. 2. Marketing & Customer Experience Strategy

4.3. 3. Creative & Emotions

4.4. 4. Technology

4.5. 5. Operations

4.6. 6. People

5. Resources - Slideshare