VALENTINA FALCINELLI Tone of Voice. A Ton of Tips

1. Notes

1.1. Tone of voice is adaptive

1.1.1. fits context

1.2. voice stays the same

1.2.1. we should convey the same message on all channels

1.2.1.1. CEOs

1.2.1.2. support

1.2.1.3. social media

1.2.1.4. blog

1.2.1.5. website

1.2.1.6. emails

1.2.1.7. sales

1.3. Drivers

1.3.1. What we work on?

1.3.2. For whom?

1.3.3. Why?

1.4. Thermometer

1.4.1. Cold

1.4.1.1. Bureucratic

1.4.1.2. Institutional

1.4.2. Neutral

1.4.2.1. Professional

1.4.2.2. Dreamlike

1.4.3. Warm

1.4.3.1. Friendly

1.4.3.2. Colloquial

1.4.4. Colorful

1.4.4.1. Ironic

1.4.4.2. Agressive

2. Resources

2.1. Personalitov Model

2.2. Personalitov Cards