SAMANTHA NOBLE Paid Media Strategies to Target Customers Throughout the Marketing Funnel

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SAMANTHA NOBLE Paid Media Strategies to Target Customers Throughout the Marketing Funnel by Mind Map: SAMANTHA NOBLE Paid Media Strategies to Target Customers Throughout the Marketing Funnel

1. Notes

1.1. Google Ads Revenue

1.2. Facebook Ads Revenue

1.3. google ads

2. New Advertising Opportunities

2.1. Universal app campaigns

2.1.1. Similar audiences

2.2. Shopping Carousel on google images

2.3. Facebook competitor insights

2.4. Google local search map ads

2.5. Google & Bing Remarketing for Search Ads

2.6. Facebook messenger ads

2.7. Amazon shopping ads

2.8. Custom intent audiences - Youtube

3. Resources

3.1. Slides

4. Funnel

4.1. Hitting each stage of the funnel is the key to success

4.1.1. Awareness campaign take time, they won't generate conversions alone, and probably they won't be tracked

4.1.2. 80% of the budget on things that will convert

4.1.3. 20% of the budget on the other stages of the funnel