KRISTA SEIDEN - Measurement for Growth

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KRISTA SEIDEN - Measurement for Growth by Mind Map: KRISTA SEIDEN -  Measurement for Growth

1. Twitter

2. Notes

2.1. growth minded organization vs. traditional org

2.1.1. main difference: willligness to take risks

3. What is Growth

3.1. growth hacking

3.1.1. Digital marketer

3.1.1.1. Acquisition (get people on the website)

3.1.2. Growth Markerter

3.1.2.1. Activation

3.1.2.2. Retention

3.1.2.3. Revenue

3.1.2.4. Referral

4. Growth Strategies

4.1. North Star Metric

4.1.1. The North Star Metric is the single metric that best captures the core value that your product delivers to customers.

4.1.2. Facebook - daily active users

4.1.3. Airbnb - nights booked

4.1.4. Uber - weekly rides

4.1.5. Analytics - monthly active users

4.1.6. G optimize - monthly active experiments

4.1.7. Finding Your North Star Metric

4.2. Stages

4.2.1. Acquisitions

4.2.1.1. impressions

4.2.1.1.1. click

4.2.1.2. conversions

4.2.2. Capturing an Acquisition

5. Measurement for Growth

5.1. dataLayer

5.1.1. collect custom information with tag manager, dataLayer

5.2. Event tracking for form Field

5.2.1. onChange events to measure each for field interaction

5.3. Time to First Interaction

5.3.1. Uber

5.3.1.1. time to first ride

5.3.2. Google Analytics

5.3.2.1. installation of the tracking code

5.4. Increase Stickiness

5.4.1. Custom dimension

5.5. Full funnel analysis

5.5.1. first interaction > 1, 2, 3, 4 steps > closed lead