Clothing Cupboard

1. Part III

1.1. a. Positioning

1.1.1. Market Alternative

1.1.2. Product Alternative

1.2. b. Strategy & Predictions

1.3. c. Impact

2. Part I

2.1. a. Defining Possible Arenas

2.1.1. Technology

2.1.2. Key application from a "Whole product" perspective

2.1.3. Current of potential markets

2.2. b. Evaluating Attractive Opportunities

2.2.1. Porter's Five (Six) Forces

2.2.1.1. Power of Competitors

2.2.1.2. Power of Potential Entrants

2.2.1.3. Power of Suppliers

2.2.1.4. Power of Customers

2.2.1.5. Power of Substitutes

2.3. c. Competitors

2.3.1. IKEA

2.3.2. Ideal Home Furniture

2.3.3. Court

3. Part II

3.1. a. Innovation Chain

3.2. b. TALC

3.2.1. Product of TALC

3.2.2. Crossing the Chasm

3.3. c. Disruptive Technologies