STRATEGY HOTEL XYZ - Complete

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STRATEGY HOTEL XYZ - Complete by Mind Map: STRATEGY HOTEL XYZ - Complete

1. Stakeholders

1.1. Customer

1.1.1. Bring revenue

1.1.2. Create market share

1.1.3. Want a good value proposition

1.1.3.1. Have expectations

1.2. Owner

1.2.1. Might have specific goals

1.2.1.1. ROI

1.2.1.2. Prestige

1.2.1.3. Increase real estate value

1.2.2. Provides Capital/Resources

1.3. Management

1.3.1. Increase market share

1.3.2. Increase brand equity

1.3.3. Operator's goals might be different

1.4. Employees

1.4.1. Needs

1.4.1.1. Salary and benefits

1.4.1.2. Work-life balance

1.4.1.3. Job satisfaction

1.4.1.4. Career development

1.4.2. Training

1.4.3. Culture diversity

1.4.4. Turnover

1.4.4.1. Might impact your service delivery (product)

1.4.5. Unions might be involved

1.5. Community

1.5.1. Hotel should not impact the local community negatively

1.5.2. Provide employees

1.5.3. Provide customers

1.5.4. Environment provide attractions

1.5.5. Destination is part of your image

1.5.5.1. Safety

1.6. Suppliers

1.6.1. Critical part of product delivery

1.7. Government

1.7.1. Policies

1.7.2. Taxes

1.7.3. Visas

1.7.4. Laws

1.7.4.1. Employment laws

1.7.4.2. Union laws

1.7.4.3. Environment laws

1.7.4.4. Recruitment laws

1.7.5. Permits

1.7.5.1. Opening permits

1.7.5.2. Construction permits

1.7.5.3. Alcohol licenses

1.8. Competitors

1.8.1. Competing for market share

1.8.2. Brings value to the destination

1.8.3. Might be partners

1.9. Tour Operator / OTA

1.9.1. Bring customers

1.9.2. Reduce revenue

1.9.2.1. Commission

1.9.2.2. Reduced rate

1.10. Transportation Companies

1.10.1. Brings your customer

1.10.2. Can be part of your value proposition

1.11. Media

1.11.1. Part of creating your image

1.11.1.1. Public Relations

1.11.1.2. Social media

1.12. Designers / contractors

1.12.1. Part of your value proposition

2. Ownership

2.1. Independently owned

2.2. Consortium

2.2.1. Owner = Operator

2.2.2. Fee to be paid to consortium

2.2.2.1. % on revenue

2.2.2.2. commission for direct reservations

2.3. Management Contract

2.3.1. Brand's Goals

2.3.1.1. Operating Fees

2.3.1.2. Stock Value

2.3.1.3. Brand Equity

2.3.2. Owner's Goals

2.3.2.1. ROI

2.3.2.1.1. Profit

2.3.2.1.2. Real Estate Value

2.3.2.2. Prestige

2.4. Franchise

2.4.1. Owner = Operator

2.4.2. Brands >> SOP's

2.4.3. Respect brand standards

2.4.4. Fee to be paid to Brand

2.4.4.1. % on revenue

3. Environment

3.1. Internal

3.2. External

3.2.1. Political

3.2.1.1. Government

3.2.2. Economy

3.2.2.1. Competitors

3.2.2.2. Industry

3.2.2.3. Market

3.2.3. Social

3.2.3.1. Community

3.2.3.2. Terrorism

3.2.4. Technology

3.2.5. Legal

3.2.6. Environmental

3.2.6.1. Natural

4. Output

4.1. VALUE PROPOSITION

4.1.1. Product/Service that provides a higher value proposition than your competitors!

4.2. Results

4.2.1. Revenue / Profit

4.2.2. ROI

4.2.3. Market Share

4.2.4. Increase Stock Value

5. Firm's Capabilities

5.1. Competences

5.1.1. Skills

5.1.2. Knowledge

5.1.3. Experience

5.1.4. Procedures (SOPs)

5.2. Resources

5.2.1. Money

5.2.1.1. Capital

5.2.1.1.1. Own equity

5.2.1.1.2. Loan

5.2.1.2. Revenue

5.2.1.2.1. Cash-flow

5.2.2. Labour / Employees

5.2.3. Time

5.2.4. Networks

5.2.4.1. Relationship

5.2.5. Real estate

5.2.6. Products

5.2.7. Location

5.2.8. Facilities

5.2.8.1. Rooms

5.2.8.2. F&B

5.2.8.3. Kitchen

5.2.8.4. Engineering equipment

5.2.9. Energy

5.2.10. Brand

5.2.11. Organisational Culture

6. What does a Strategist do?

6.1. Managing the limited firm's capabilities in order to achieve the long-term goals of the company, and balancing the needs of the key stakeholders in a VUCA and rapidly changing environment and proposing a product of higher value to the customers (Meylan, 2018).