1. Strategy
1.1. Content and Community
1.1.1. Now
1.1.1.1. Events
1.1.1.2. Social
1.1.1.3. Talks
1.1.1.4. Boilerplates / tools
1.1.1.5. Tutorials
1.1.2. Later
1.1.2.1. Netlify community management
1.1.2.2. Jamstack community management
1.1.2.3. Netlify CMS community management
1.2. Growth
1.2.1. Now
1.2.1.1. AB Testing
1.2.1.2. Digital advertising
1.2.1.3. Email optimization
1.2.1.4. SEO
1.2.2. Later
1.2.2.1. Reorganize as a demand team
1.2.2.1.1. Field
1.2.2.1.2. Inbound
1.2.2.1.3. Operations
1.3. Product Marketing
1.3.1. Now
1.3.1.1. Website
1.3.1.2. Product launches
1.3.1.3. Case studies
1.3.1.4. Product-specific content
1.3.1.5. User communications
1.3.2. Later
1.3.2.1. Competitive analysis
1.3.2.2. Market/user research
1.3.2.3. Segmentation and targeting
1.3.2.3.1. Solution-specific content
1.3.2.3.2. Vertical-specific content
1.3.2.4. Naming, packaging, pricing
1.4. Brand
1.4.1. Later
1.4.1.1. Public Relations
1.4.1.2. Principles and guidelines
1.4.1.3. Employment brand
1.4.1.4. Internal communications