Marketing

1. Market Research: Enables a firm to find out about customers

2. Secondary research: using information already gathered.

3. Primary research: Gathering new information

4. Product Differentiation: Making the products stand out from the competitors

5. Product range: The collective term given to all the products made of sold by the business

6. Marketing Mix: the 4 Ps when marketing a product

7. Target Market: The group of consumers aimed at by the business

8. Demand: The quantity the consumers are willing and able to buy at the current price

9. Marketing budget; amount spend on marketing

10. Channel of distribution: the way the product is transferred to the customers

11. E-commerce: transactions between the consumers and business over the internet