4 PILLARS OF SES FOR TFD

Get Started. It's Free
or sign up with your email address
4 PILLARS OF SES FOR TFD by Mind Map: 4 PILLARS OF SES FOR TFD

1. 2. COMMERCIAL INTENT

1.1. Ongoing KW Analysis

1.1.1. Searching to reduce pain, move better, improve health, fitness program over 50, etc

1.2. Conversion / user-flow Tracking

1.2.1. Men & Women LP

1.2.2. Membership/Program page

1.3. UTM used for various channels

1.3.1. Traditional media (workshop, seminars, etc)

1.3.2. PPC (Prescription approach?)

1.3.3. Social Media (measure traffic conversion)

1.4. Google Adwords Specific Userflow & Conversion Tracking

1.4.1. Correlation with ads and higher conversion

2. 3. FINDABILITY

2.1. SERP

2.1.1. Link Building

2.1.2. Search console

2.1.3. Connect with authority sites

2.2. Local Citation

2.2.1. Accuracy & Consistency

2.3. Social Signal

2.3.1. FB, LI, G+, Twitter. YouTube

3. 1. RELEVANCY

3.1. In-depth Keyword Research

3.1.1. Short-tail for fitness & wellness over 50, and BOSS

3.1.2. Long-tail

3.1.2.1. reduce pain, stamina, functional movement, anti-aging, biomechanical optimization, strength, look younger, slow aging, freedom, independence

3.1.3. Geo-targeting (city and neighborhood names)

3.2. Content Writing

3.2.1. Cornerstone pages for single short-tail keywords.

3.2.2. Related Articles

3.2.2.1. Sub-categories for each long tail keywords

3.3. Internal Linking Strategies

3.3.1. "Hubs & Spokes"

3.3.2. XML Sitemap

3.4. Design/Layout

3.4.1. Mobile UI & Readability

3.4.2. Loading Speed

4. 4. REPUTATION

4.1. Maintain great reviews using FWF Review System

4.1.1. Facebook

4.1.2. Google

4.1.3. Yelp

4.1.4. Others+

4.2. Local Partners

4.3. Local Events

4.4. Local Publications

4.5. Associations/Affiliations