1. 2. COMMERCIAL INTENT
1.1. Ongoing KW Analysis
1.1.1. Searching to reduce pain, move better, improve health, fitness program over 50, etc
1.2. Conversion / user-flow Tracking
1.2.1. Men & Women LP
1.2.2. Membership/Program page
1.3. UTM used for various channels
1.3.1. Traditional media (workshop, seminars, etc)
1.3.2. PPC (Prescription approach?)
1.3.3. Social Media (measure traffic conversion)
1.4. Google Adwords Specific Userflow & Conversion Tracking
1.4.1. Correlation with ads and higher conversion
2. 3. FINDABILITY
2.1. SERP
2.1.1. Link Building
2.1.2. Search console
2.1.3. Connect with authority sites
2.2. Local Citation
2.2.1. Accuracy & Consistency
2.3. Social Signal
2.3.1. FB, LI, G+, Twitter. YouTube
3. 1. RELEVANCY
3.1. In-depth Keyword Research
3.1.1. Short-tail for fitness & wellness over 50, and BOSS
3.1.2. Long-tail
3.1.2.1. reduce pain, stamina, functional movement, anti-aging, biomechanical optimization, strength, look younger, slow aging, freedom, independence
3.1.3. Geo-targeting (city and neighborhood names)
3.2. Content Writing
3.2.1. Cornerstone pages for single short-tail keywords.
3.2.2. Related Articles
3.2.2.1. Sub-categories for each long tail keywords
3.3. Internal Linking Strategies
3.3.1. "Hubs & Spokes"
3.3.2. XML Sitemap
3.4. Design/Layout
3.4.1. Mobile UI & Readability
3.4.2. Loading Speed
4. 4. REPUTATION
4.1. Maintain great reviews using FWF Review System
4.1.1. Facebook
4.1.2. Google
4.1.3. Yelp
4.1.4. Others+