Online Mind Mapping and Brainstorming

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Socialwave Funnels by Mind Map: Socialwave Funnels
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Socialwave Funnels

RDI SM2 Certificates

Social Media

From Wikipedia: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.[2]

Learning principles and delivery modes

Social Marketing

Other Certificates and Programs


Carleton University CEPSM

7 course modules 8 days over 4 months Tuition $3,995 + HST Deposit of $800 required to reserve a place in the program Course fee includes: Refreshments Breakfasts & Lunches All text books and course materials Framed certificate of completion from the Sprott School of Business

Needs Analysis framework


Advisory committee

Participant Database


Focus Groups

RDI Branded USB drive with materials and link to online polls, RDI website and related materials.

How Big is Social Media Marketing


What is Social Media Marketing

Social Marketing

Social Media

Social Media Marketing

Social Marketing with Social Media

What is a needs analysis