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Socialwave Funnels by Mind Map: Socialwave Funnels
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Socialwave Funnels

RDI SM2 Certificates

Social Media

From Wikipedia: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.[2]

Level 1, Introductory: How does social media work, Digital literacy skills, Basic Social Media, Web Savvy, Aggregate, filter, connect, Social Inclusion, Collaboration is the key, Web proofing, Anonymity, Pseudonymity, Alias Accounts, Using web utilities to keep your system virus and malware free, Affective skills, Open mindedness, Willingness to learn, Confidence to overcome FUD, Embracing collaboration, wikiways, Tolerating ambiquity, the only thing constant is change, Howard Reingold (2011) 5 essential social media literacy skills, attention, crap detection, participation, collaboration, network know how, Social Media, Aggregation, RSS, folksonomy, tagging, Research, Content curation, Seek, sense, share, Community, Facebook, Twitter, Google Plus, Collaboration, Wiki, Google Docs, Mindmaps

Level 2, Intermediate: how to use social media, Research, Research using Social media, Information share with the expectation that it be public, Social Influence measuring, Klout, elements of internet influence, Credibility, Trust, Relevance, Timing, and Alignment., Sysomos, Policy Development, Social Media Impact, In the workplace, In Education, In community development, Culture jamming, AdBusters, In politics, Arab Spring, Occupy Wall Street, Crisis Management, Using social media to manage in a crisis, Managing a social media crisis, Web-proofing your staff/volunteers/admin, Web-proofing your organization, Change Management/PolicyImplementation

Learning principles and delivery modes

Face to face for initial Social media training, Subsequent course delivery using social media applications, WIZIQ, Academic Impressions

Social Marketing

Level 1/Overview, Advanced: How can you use social media for social marketing, Information dissemination, Opinion, Research, Image management, SEO Search Engine Optimization, Service delivery, Online mental health therapy, Addictions treatment, medication compliance, Case Studies, Ethical Issues, Grassroots or Astroturf, Social engineering, Use of FUD, Behavior change, Bringing about change

Level 2/Indepth, Topics and Cases, Mohr, Selecting behaviors, Identifying barriers and benefits, Developing strategies, Conducting a pilot, Broad scale implementation, The Chartered Institute of Marketing, Understanding social marketing and why it is important, The tools for scoping, planning and measurement, The key steps to scoping and designing a structured social marketing strategy, Understanding how to monitor and evaluate social marketing programmes, Social Media Wiki, Introduction and overview, Understanding behavior and cahnge, The 5P's of Social marketing, Insight, exchange and competition, Sucessful social marketing case studies, Developing a Social marketing toolbox, Developing a social marketing plan, Total process planning model, Gathering insight, Planning your intervention, Getting implementation right, Case studies, University of South Florida, Introduction to social marketing for public health, Formative research methods in social marketing, Marketing for non-profit organizations, Public and non-profit marketing and communications, Weinreich Communications, Social marketing 101, Hands-on social marketing workshop, Social marketing university, Do-It-Yourself research and evaluation, Beyond press releases, Next-gen social marketing, Hands-on social media strategy, East Midlands-NSMC, An introduction to the key principles, Overview of how to undertake a social marketing intervention, Procuring social marketing services, Getting started: scoping social marketing, Turning insight into action: developing a social marketing intervention, Evaluating success, A master class for directors and senior management, Understanding your audience: using research and customer insight, The Health Improvement & Development Service, An introduction to social marketing, Social marketing - scoping for success, The summer institute for social marketing and health communication (Emerson College), How is marketing social, Understanding the environment, How research and behavioural theory drive creative, Health literacy, The methodology behind the motivation, Not your mother's creative brief, Reaching the 'hard to reach', Sitting in judgment (what's the big idea?), What do you stand for?, Creative evaluation, VERB: It's what you do, Social marketing and the new media, University of Brighton, Meeting the challenges: public health, Research methods for critical appraisal, Behavioural economics, The public service organization in its environment, Managing performance in the public services, Planning and marketing the public services, Marketing for the not-for-profit sector

Level 3: Applied Project, Use your acquired social media and social marketing skills to build your own social marketing campaign using social media.

Other Certificates and Programs


Carleton University CEPSM

7 course modules 8 days over 4 months Tuition $3,995 + HST Deposit of $800 required to reserve a place in the program Course fee includes: Refreshments Breakfasts & Lunches All text books and course materials Framed certificate of completion from the Sprott School of Business

Mike Kujawski

Needs Analysis framework



Advisory committee




Deb Basil U of Leth

Participant Database


RDI Contacts, Manitoba Civil Service, MAFRI


Focus Groups

RDI Branded USB drive with materials and link to online polls, RDI website and related materials.

Why Social media, Social marketing intro, Mike Kujawski CEPSM, Here comes everybody, Ready or not, Where are you at?, Intro poll

Social Media applications in public & NGO sectors, Use cases, Collaborative mode, History function, Where would you like to be?, Poll

Brainstorm RDI questions, Certificate training appeal, What should it be?, Workshop, Webinar, WIZIQ, Blended, How should it be delivered?, Poll

How Big is Social Media Marketing


What is Social Media Marketing

Social Marketing

Social Media

Social Media Marketing

Social Marketing with Social Media

What is a needs analysis