1. Big Ideas in Organizations
1.1. Critical thinking and skills audit
1.2. Mind mapping
1.3. Innovation and organisations
1.3.1. Marketing
1.3.1.1. Marketing mix
1.3.2. Marketing and operations
1.3.3. Operations strategy
1.3.4. Product and service design Process design
1.3.5. Financing the organisation
1.3.5.1. Traditional forms of finance
1.3.5.2. New financing channels
1.3.6. Economic stability and analysing growth potential
1.3.6.1. The economic environment
1.3.6.2. Expanding into overseas markets
1.3.7. Exploring public sector value Public and not-for-profit management
2. Competing in a Global Context
2.1. Giving context to your ideas
2.2. The global trade environment
2.2.1. International operations
2.2.2. Supply chain management
2.2.3. Globalised World
2.2.3.1. Economic financial flows
2.2.3.2. Tax considerations exchange rates
2.2.3.3. financial reporting
2.2.4. City leadership and business opportunities
2.2.5. Global Innovation
2.2.5.1. convergence divergence
2.2.5.1.1. International marketing
2.2.6. Employee relations
2.2.7. Branding
2.2.7.1. Marketing and ethics
3. Building long-term success
3.1. Putting your idea in context
3.2. Putting your idea in time
3.3. Short-term Success Long-term Success
3.3.1. Creating value
3.3.1.1. Issues and choices measurements
3.3.1.2. Creating Shared Value
3.3.1.2.1. Community neds
3.3.1.2.2. Boost production
3.3.1.2.3. Profitable Increase
3.3.1.3. Innovation strategies
3.3.2. employment relations
3.3.2.1. Opportunities and challenges
3.3.2.2. employee participation employee inclusion
3.3.2.3. empowerment era
3.3.2.3.1. teleworing
3.3.2.3.2. flexible work
3.3.3. Long-term Marketing
3.3.3.1. Internal Marketing
3.3.3.2. Marketing relationship
3.3.4. Quality and Improvement
3.3.4.1. Seven key tools
3.3.5. Leadership
3.3.5.1. Followership