1. Nature Of Message
2. Cast Per Response
3. Value Of Makerting Communications
3.1. Social
3.1.1. People Have Variety Different Taste
3.1.2. Ad agencies Donate Expertise for Public Service Announcement
3.1.2.1. Promote Social Causes
3.2. Business
3.2.1. Long Term Increase in Funds
3.2.2. Allocate To Promotions to Indicates Faith
3.2.3. Ability to Encourage Atitudes Changes
3.2.3.1. Brand Loyalty
3.2.3.2. Additional Sales
3.3. Economic
3.3.1. Increases Unit Sold and allows Economies of Sale
3.3.1.1. In Production Process
4. Measuring the Effectiveness of Promotion
4.1. Direct Sales Result Test
4.1.1. Based on The Specific impact on Sales Revenue for Each Ringgit Promotional Spending
4.2. Indirect Evaluation
4.2.1. Concentrating on quantifiable Indicators of Effectiveness
5. Measuring Online Promotions
5.1. Cast Per Impression
5.2. Conversion Rate
6. Definition
6.1. Coordination of All Promotional Activities to Produces a Unifies, Customer-Focussed Promotional Message
7. The Communication Process
7.1. Sender
7.2. Message
7.3. AIDA
7.4. Encoding
7.5. Decoding
7.6. Feedback
7.7. Channel
8. Objectives Promotions
8.1. Provide Information
8.2. Increase Demand
8.3. Accurate Product Value
8.4. Differentiate a Product
8.5. Stabilize Sales
9. Element of Promotional Mix
9.1. Non Personal Selling
9.1.1. Advertising
9.1.2. Product Placement
9.1.3. Sales Promotion
9.1.4. Direct Makerting
9.1.5. Public Relation
9.1.6. Guerilla Makerting
9.2. Personal Selling
9.2.1. Person To Person
10. Sponsorship
10.1. Occur When Organization Provide Money Or In Kind Resource to an event in exchange for a direct association with that event
10.2. Difference With Advertising
10.2.1. Cost Effectiveness
10.2.2. Sponsor Degree of Control
10.2.3. Audience Reaction
11. Objective Of Promotion
11.1. Provide Information
11.2. Increase Demand
11.3. Differentiate the Product
11.4. Accentuate the Product Value
11.5. Stabilize Sales
12. Developing an Optional Promotion Mix
12.1. Nature Of Market
12.2. Nature of Product
12.3. Stage in the Product Life Cycle
12.3.1. Non Personal and Personal Selling
12.3.2. Advertising and personal selling
12.3.3. Reduction in Advertising and Sales Promotion
12.4. Price Low Unit Values Product
13. Direct Makerting
13.1. Help increase store traffic and open traditional marketsvof unprecedent size and database are an imprtant tools
14. Communication Channel
14.1. Direct Mails such as Brochure and Catalogs
14.2. Tv and Radio Trough Soecal Offers
14.2.1. Telecomunication initiates by Company or Customer