Multichannel Distribution System
by Nurputri Syuhaida
1. Advantage
1.1. Expand Customer Reach
1.2. Provide Omnichannel Experience
1.3. Grow Sales
1.4. Reach Same Customers in New Channels
2. Apple Inc.
2.1. Own 450+ retail shop over 15 countries
2.2. Online store
2.3. Multiple retail partners
3. Disadvantage
3.1. Cannibalization of Sales
3.2. Complexity of Multichannel Selling
