Research Proposal Mind Map Project 6

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Research Proposal Mind Map Project 6 by Mind Map: Research Proposal Mind Map Project 6

1. Client: WeWork

1.1. Brand

1.1.1. Image

1.1.1.1. Quite trendy, up and coming, taking the office into a new direction. Making the office more of place that people want to spend time.

1.1.2. Logo

1.1.3. Colour

1.1.4. Typography

1.2. Ethos

1.2.1. WeWork Mission Statement "How will your designs create a world where people work to make a life, not just a living?"

1.2.1.1. Homelike

1.2.2. Values & Inspiration

1.2.2.1. Looking forward to Monday.

1.2.2.1.1. Less of a chore.

1.2.3. Priority is use of natural light, comfort and inspiration.

1.2.4. Not just coffee but yoga.

1.2.5. Not just printers but art installations.

1.2.6. Refreshing design

1.2.7. "Where Businesses Thrive. Whether you need a desk, office suite or entire HQ, we create environments that increase productivity, innovation and collaboration."

1.3. Target Market

1.3.1. Business entrepreneurs through to businesses wanting a more beautiful, comfortable, collaborating environment to increase productivity, focus and creativity.

1.3.2. Members

1.3.2.1. 210,000 members in the global network

1.3.2.1.1. Access to networking advice and opportunities in your 'hood' or across the planet

1.4. Competitors

1.4.1. www.foraspace.com

1.4.1.1. www.Ip.mindspace.me/London/Coworking

1.4.1.1.1. www.thecollective.co.uk/Co-Living/Working

1.4.2. www.herahub.com

1.4.2.1. Woman only.

1.4.3. www.regus.com

1.4.3.1. www.wolfhouse.com

1.5. Budget

1.5.1. Established in 2010 and globally available, this is a successful business whereby the interior is key. I believe the budget will be flexible depending on location.

1.6. Consumer

1.6.1. Gender

1.6.1.1. Everyone

1.6.2. Age

1.6.2.1. Any age.

1.6.3. Race

1.6.3.1. Any race.

1.6.4. Income

1.6.4.1. From indépendent entrepreneurs to officers with 100 employees therefore a wide range of incomes that would be considered in the type of arrangement they select.

1.6.5. Marital Status

1.6.5.1. Not applicable.

1.7. Productivity

1.7.1. Brainstorming rooms

1.7.1.1. Terraces

1.7.1.1.1. Phonebooths

1.8. Creativity

1.9. Human Interaction

1.10. Started in 2010 provide office space for entrepreneurs and small businesses

1.10.1. Independants

1.10.2. companies

2. Location: Greenwich

2.1. Demographics

2.1.1. Greenwich West which includes the famous park, Cutty Sark and markets.

2.1.1.1. 2011 Census

2.1.1.1.1. 16,527 residents

2.1.1.1.2. Average age of resident 32.8 years

2.1.1.1.3. 30.2% of residents are between 30-44 years

2.1.1.1.4. 56.6% are single

2.1.1.1.5. 29.3% are married

2.1.1.1.6. 57.7% are religious

2.1.1.1.7. 52.7% do not own a car

2.1.1.1.8. 62.2% are employed

2.1.1.2. Multicultural

2.1.1.3. Tourists

2.1.1.3.1. Chinese

2.1.1.3.2. Americans

2.1.1.3.3. Japanese

2.1.1.3.4. Europeans

2.1.1.3.5. Australians

2.1.2. Lifestyle

2.1.2.1. Relaxing

2.1.2.2. Keeping fit

2.1.2.3. Having fun

2.1.2.4. Meeting up

2.1.2.5. Sunday

2.1.3. Royal Borough

2.1.4. Transport Links

2.1.4.1. Overhead Train

2.1.4.1.1. 11 minutes London Bridge

2.1.4.2. Tube

2.1.4.2.1. 2 minutes Canary Wharf

2.1.4.2.2. 19 minutes Charing Cross

2.1.4.3. DLR

2.1.4.3.1. 29 minutes City Airport

2.1.4.4. Buses

2.1.4.5. Riverboat

2.1.4.6. Emirate Air line

2.2. Design to be developed from the culture of the area.

2.2.1. Neighbourhood

2.2.1.1. Multicultural

2.2.1.2. Near Blackheath, Lewisham, New Cross, Woolwich.

2.2.2. History

2.2.2.1. The Cutty Sark

2.2.2.2. The London Marathon

2.2.2.3. Birthplace of Henry V111

2.2.3. Nature

2.2.3.1. Greenwich Park

2.2.3.1.1. Children

2.2.3.1.2. Scooters

2.2.3.1.3. Dogs

2.2.3.1.4. Picnics

2.2.3.1.5. Running

2.2.3.1.6. Trees and beautiful views across London

2.2.3.1.7. Famous film location

2.2.4. Street Art

2.2.5. Buildings

2.2.5.1. National Maritime Museum

2.2.5.2. The Queens House

2.2.5.2.1. Inigo Jones

2.2.5.3. The Royal Naval College

2.2.5.3.1. Sir Christopher Wren

2.2.5.4. The Royal Observatory

2.2.6. Quirks

2.2.6.1. Photography

2.2.6.2. Markets

2.2.6.3. Cobbled Streets

2.2.7. Characteristics

2.2.7.1. Street food

2.2.7.2. Gay pubs

2.2.7.3. Theatre

2.2.7.4. Riverbus

2.2.7.4.1. Thames

2.2.7.5. Comedy Club

2.2.7.6. Cinema

2.2.7.7. Restaurants

2.2.7.7.1. Jamies

2.2.7.8. Shopping

2.2.7.8.1. M&S

2.2.7.8.2. Oliver Bonas

2.2.7.8.3. Nautical

2.2.7.8.4. Markets

2.2.7.8.5. Second hand shops

2.2.7.8.6. Fashion

2.2.7.8.7. Art

2.2.7.8.8. Maps

3. Office

3.1. Design

3.1.1. Trend

3.1.2. Regulatory

3.1.2.1. Building Regulations

3.1.2.2. Fire Exits

3.1.2.3. Emergency exit can be moved anywhere unto structural column.

3.1.2.4. All functions should be wheelchair accessible.

3.1.3. Durability & High Traffic Areas

3.1.3.1. Longevity

3.1.4. Maintenance & Cleaning

3.1.5. Fabrics & Materials

3.1.5.1. Comfort

3.1.5.2. Cleaning

3.1.5.3. Durability

3.1.5.4. Building Regulations

3.1.5.5. Fire rating

3.1.6. Lighting

3.1.6.1. Natural Light

3.1.6.1.1. A priority

3.1.6.2. General Light

3.1.6.3. Mood Lighting

3.1.6.4. Task Lighting

3.1.6.5. Guide Lighting ie signs & direction

3.1.6.6. Accent Lighting

3.1.6.7. Controls

3.1.7. Privacy & Security

3.1.7.1. Windows cannot be opened.

3.1.7.2. Distinguish private and public areas.

3.1.8. Layout

3.1.8.1. Common Spaces

3.1.8.1.1. Staffed coffee shop with break out lounge area.

3.1.8.1.2. Stocked kitchen with fridges and microwaves.

3.1.8.1.3. Group working area.

3.1.8.1.4. Storage

3.1.8.1.5. Recycling points

3.1.8.2. Reception

3.1.8.2.1. 2 members of staff + accompanying visitor waiting area

3.1.8.2.2. Main entrance can be moved but cannot be changed in size.

3.1.8.3. Meeting Rooms

3.1.8.3.1. 1 enclosed meeting room for up to 10 people.

3.1.8.3.2. 5 flexible meeting room spaces for up to 6 people

3.1.8.4. Senior Staff Rooms/Areas

3.1.8.5. Exterior

3.1.8.5.1. Cannot be changed.

3.1.8.6. Ground Floor

3.1.8.6.1. Needs to be innovative

3.1.8.6.2. Existing floor concrete screed.

3.1.8.6.3. Ceiling cannot be cut.

3.1.8.6.4. Structural pillars cannot be altered.

3.1.8.7. Mezzanine

3.1.8.7.1. Stair to Mezzanine can be moved.

3.1.8.7.2. Space under mezzanine cannot be used.

3.1.9. Signage

3.1.10. Function

3.1.10.1. Flexibility

3.1.10.1.1. Storage

3.1.10.1.2. Different methods of working and relaxing.

3.1.11. Services

3.1.11.1. Can be located anywhere within site.

3.1.12. Cables & Airconditioning etc

3.1.12.1. Include ventilation, pipework and light fillings into overall ceiling height.

3.1.13. Ergonomics & Anthropometrics

3.1.14. IT

3.1.14.1. Printers

3.1.14.1.1. Printing nook with office supplies and paper shredder.

3.1.14.2. Computers

3.1.14.3. Telecommunications

3.1.14.3.1. Facilities such as phone booths

3.1.14.4. Fax Machines

3.1.14.5. Servers

3.1.15. Acoustics

3.1.16. Washrooms

3.1.16.1. Appropriate number of toilets and showers.

3.1.17. Work Space

3.1.17.1. Seating

3.1.17.2. Partitioning

3.1.18. Developed from the culture of the area

3.1.19. Flexibility

3.1.20. Align with WeWork values

3.1.20.1. Do not copy existing designs but be inspired by existing offices.

3.2. Specialist Service