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To be able to get my point across in writing easily and respectfully.
To use my writing as a great, effective form of communication.
CH.1 --> The importance of the flow of words throughout a piece of writing is extremely important to keep an audience's interest.
CH.2 --> When you're writing something, for example a resume, it should be easy to read and to-the-point.
Make sure that your writing flows easily and that you know your audience so you are't offending anyone.
CH. 3 --> Contrasts should be harmonious and not too abrupt, enough to lead the persons eye to the first word you want them to see.
CH. 4 --> In balance, it's important to make a visually appealing and harmonious site. It's best to have your header and/or most important word bigger and then your description smaller - for the most practical balance.
CH. 5 --> It's important to keep an organized alignment and grid for the easy flow of your article.
CH. 6 --> By using repetition you enforce a memory in someone and every time they see your symbol or phrase they'll know what it means.
CH. 7 --> Readers tend to scan an all-text page from top left to bottom right, and lists that are closer together with bullet points have a better visual flow.
CH.1 --> The primary focus of emphasis is the intellectual analysis of the message to determine which words and phrases are most important.
To be able to focus on a particular purpose effectively.
To adopt an appropriate voice and formality.
CH. 1 --> Make sure I 100% know what I want to say.
CH. 2 --> Your main message must be short and sweet, without any confusion or doubt into what you want to tell your audience.
CH. 2 --> When creating a flyer, you shouldn't bold, italicize or make every sentence a larger font. Only do it for whatever is most important in the flyer.
CONVEY YOUR MAIN MESSAGE.
CH. 4 --> The layout of a letter/flyer/etc. should be balanced well with your most important words larger with a greater visual weight than less important words/descriptions.
CH. 5 --> This is important to keep a persons attention and keep your piece in an organized grid format to convey your message.
CH. 7 --> The placement of images on a document is extremely important to keep a viewers attention and get their eyes in the right direction.
Develop new strategies on how to get my points across.
To be able to respond to the needs of a specific audience.
CH.1 --> Know more about your audience's demographics.
CH.1 --> The most important element on the page should be the most prominent, and so on.
CH. 2 --> Your piece must be visually pleasing for whichever point you try to get across to an audience whether it be a flyer or a resume.
CH. 2 --> You must be careful when using graphics, colors and fonts depending on what audience you target.
CH. 3 --> The nameplate is very important in the title of something (newsletter, website). You must have good contrast between the specific word you're trying to emphasize.
CH. 4 --> The symmetrics and white balance in the design of your piece should be harmonious and flow easily without any awkward "chops."
CH.6 --> Once everything is shaped on your site in a grid format, adding in symbols repeating throughout the page can be visually pleasing and memorable.
CH. 7 --> It's said that people view documents in an "S" pattern, so keep that in mind when creating a document.
I don't know anything about this so I just want to learn about all the genres and understand.
To learn the common formats for different genres.
CH.1 --> I feel like this principle has to do with balance too, because different genres need different balances of everything. It's important to get that correct to reach a specific audience effectively.
CH.1 --> Contrast for different genres is important also, more business should have less visual elements and vise versa.
CH. 2 --> It's important to know exactly your goal when designing a template and/or writing something. Flyers, resumes and invitations should list the most important points in order and visually pleasing.
CH. 3 --> Choosing the right font design for a piece of work varies between who you are trying to speak to. Business shouldn't be too flashy with simple contrasts as in bold or not and flyer contrasts can have many colors and interesting fonts.
CH. 4 --> The symmetrical, or asymmetrical balance with the white balance in a layout should be appropriate for whomever you're speaking to.
CH. 5 --> I think that this goes hand-in-hand with balance from chapter 4 in that the layout is very important when trying to make a professional looking piece, in eliminating awkward white places and making it organized.
CH. 6 --> The "gestalt" of the page is important when getting certain elements to stand out.
CH. 7 --> A grid structure and "typographic master plan" strengthen the flow throughout an entire document, making it more organized and easily readable.
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