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NSUI by Mind Map: NSUI

1. Campaign Plan

1.1. DUSU Elections

1.1.1. Google Adwords

1.1.1.1. The campaign will run for 30 days, the reach we will get is 3 lakhs with the expected clicks are 30,000 clicks

1.1.2. Facebook

1.1.2.1. Lead Generation

1.1.2.1.1. The campaign runs for a month, the reach we get is 1lakh per month/per event/election, the leads we can expect is 1800

1.1.2.2. Post Engagement

1.1.2.2.1. The campaign will run for a month, where the expected reach is 1 lakhs & engagement we can expect is 20000

1.2. Rajasthan Elections (Lok Sabha)

1.2.1. Facebook

1.2.1.1. Objective is to promote the candidate

1.2.1.1.1. Post Engagement

1.3. Madhya Pradesh Elections

1.3.1. Facebook

1.3.1.1. Objective is to promote the candidate

1.3.1.1.1. Post Engagement

1.4. Orissa Elections

1.4.1. Facebook

1.4.1.1. Objective is to promote the candidate

1.4.1.1.1. Post Engagement

1.5. Chhattisgarh

1.5.1. Facebook

1.5.1.1. Objective is to promote the candidate

1.5.1.1.1. Post Engagement

2. Content

2.1. Branding

2.1.1. Origin of NSUI

2.1.1.1. how did NSUI come into existance

2.1.2. History

2.1.2.1. NSUI has a rich history, same will be highlighted.

2.1.3. Importance

2.1.3.1. Importance of the platform for students.

2.2. Promotion

2.2.1. Learnings from past events

2.2.2. About the upcoming events, promoting the registrations.

2.2.3. Upcoming elections, promoting the registrations.

2.2.3.1. DUSU Elections

2.2.3.2. Raj/Chhattisgarh/Orissa/MP elections

2.2.3.3. Lok Sabha Elections May'19

2.3. Awareness

2.3.1. Importance of the Leaders

2.3.2. Youth Mentoring

2.3.3. Human rights

2.3.4. About the COC of NSUI

2.3.5. DUSU Constitution

2.4. Polls

2.4.1. Regarding the various social issues

2.4.2. Regarding the issues in Education System

2.4.3. About Humanity, Moral policing, Human rights, Social Justice, Equality & Inequality, feminism, equal rights, freedom of speech

3. Objective

3.1. Awareness

3.1.1. NSUI

3.1.1.1. About NSUI

3.1.1.2. Platform which it provides for Students

3.1.1.3. Way it grooms for tomorrow's leaders

3.2. Lead Generation

3.2.1. Elections

3.2.1.1. DUSU Elections

3.2.2. Events

3.2.2.1. Different Topics like discussing about the Public policy

3.2.2.2. Women Participation in Politics

4. By the way, this is a floating topic. To create a floating topic, simply drag it away from the map center.

5. Target Audience

5.1. DUSU Elections

5.1.1. Demographics

5.1.1.1. Age Group

5.1.1.1.1. 18 - 27

5.1.1.2. Location

5.1.1.2.1. Delhi

5.1.2. Interests

5.1.2.1. Youth

5.1.2.2. Youth Leadership

5.1.2.3. Political Science

5.1.2.4. Leaders

5.1.2.5. Democracy

5.1.2.6. Humanity

5.1.2.7. Secularism

5.1.2.8. Student affairs

5.1.2.9. Election

5.1.2.10. Politics

5.1.2.11. Social Justice

5.1.2.12. Student affairs

5.1.2.13. Student issues

5.2. Rajasthan Elections

5.2.1. Demographics

5.2.1.1. Age Group

5.2.1.1.1. 18 - 65+

5.2.1.2. Location

5.2.1.2.1. Rajasthan

5.2.2. Interests

5.2.2.1. Politics

5.2.2.2. Voting

5.2.2.3. Politician

5.2.2.4. Leader

5.2.2.5. INC

5.2.2.6. Community Issues

5.2.2.7. Law

5.2.2.8. Policy

5.2.2.9. Government Policy

5.2.2.10. Public Policy

5.2.2.11. Ashok Gehlot

5.2.2.12. Sachin Pilot

5.2.2.13. ABVP

5.2.2.14. RG

5.2.2.15. Priyanka Gandhi

5.2.2.16. Indira Gandhi

5.2.3. Interests

5.2.3.1. INC

5.3. Madhya Pradesh Elections

5.3.1. Demographics

5.3.1.1. Age group

5.3.1.1.1. 18-65+

5.3.1.2. Location

5.3.1.2.1. MP

5.3.2. Interests

5.3.2.1. Politics

5.3.2.2. Voting

5.3.2.3. Politician

5.3.2.4. INC

5.3.2.5. RG

5.3.2.6. Priyanka Gandhi

5.3.2.7. Indira Gandhi

5.3.2.8. ABVP

5.3.2.9. Policy

5.3.2.10. Public Policy

5.4. Orissa Elections

5.4.1. Demographics

5.4.1.1. Age Group

5.4.1.1.1. 18-65+

5.4.1.2. Location

5.4.1.2.1. Orissa

5.4.2. Interests

5.4.2.1. Government

5.4.2.2. Local Government

5.4.2.3. Policy

5.4.2.4. Public Policy

5.4.2.5. INC

5.4.2.6. RG

5.4.2.7. Priyanka Gandhi

5.4.2.8. Indira Gandhi

5.5. Chhattisgarh Elections

5.5.1. Demographics

5.5.1.1. Age Group

5.5.1.1.1. 18-65+

5.5.1.2. Location

5.5.1.2.1. Chhattisgarh

5.5.2. Interests

5.5.2.1. Politics

5.5.2.2. Voting

5.5.2.3. Politician

5.5.2.4. Leader

5.5.2.5. INC

5.5.2.6. Law

5.5.2.7. Policy

5.5.2.8. Government Policy

5.5.2.9. Public Policy

5.5.2.10. Community

5.5.2.11. Raman Singh

5.5.2.12. RG

5.5.2.13. Indira Gandhi

5.5.2.14. Priyanka Gandhi

6. Systems

6.1. Landing Page

6.1.1. Lead Capture

7. Social Media Channels

7.1. Facebook

7.1.1. Lead Generation

7.1.2. Awareness

7.2. Twitter

7.2.1. Awareness

7.3. Instagram

7.3.1. Awareness

7.4. Google

7.4.1. Lead Generation