DCHL Personas

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DCHL Personas by Mind Map: DCHL Personas

1. Jon: Congressional Staff

1.1. Key Goals

1.1.1. Find About Health Insurance Options

1.1.1.1. Ask Secretary

1.1.1.1.1. Secretary will research health insurance options according to Jon's needs

1.1.1.1.2. Set up a meeting with Jon to present the various health insurance he might like

1.1.1.2. Contact Broker

1.1.1.2.1. Communicate his requirements for health insurance

1.1.1.2.2. Ask recommendations through a friend or colleague

1.1.1.3. Website

1.1.1.3.1. Find the list of brokers that may be of help

1.1.1.3.2. General Help Information

1.1.1.3.3. A glossary that can help with health Insurance terms

1.2. Personal Background

1.2.1. Age: 35

1.2.2. Child of 2

1.2.2.1. Male: 14

1.2.2.2. Female: 12

1.2.3. Wife: 42

1.2.4. Move to DC from Nebraska

1.3. How does he consume information

1.3.1. Twitter: 6am-7am

1.3.2. Emails: 7am - 8am, 1:30pm-2pm

1.3.3. C-SPAN: 9am-6pm

1.4. What devices does he use

1.4.1. Smart Phone: 6am-6pm

1.4.2. laptop: 1:30pm-2pm

1.4.3. Ipad: 8pm - 11pm

1.4.4. Smart Watch: Various times

2. Sam (Samantha): Employee

2.1. Personal Background

2.2. Key Goal: Check health insurance rate that is affordable her either offered by her employer or a private health insurance company

2.2.1. Ask her family, friends, relatives or coworkers for recommendation

2.2.2. Ask her doctor

2.2.3. Visit DC Health Link for list of health insurance plan listings

2.3. How does she consume information

2.3.1. Facebook

2.3.2. Email

2.3.3. News

2.3.4. podcast

2.4. What device that she use

2.4.1. Smart Phone

2.4.2. laptop

2.4.3. iPad

3. Head of Family

3.1. Maria: family with young children

3.1.1. Personal Background

3.1.1.1. Age: 38

3.1.1.2. Child

3.1.1.2.1. Female: 12

3.1.1.2.2. Female: 14

3.1.1.3. Husband: 35

3.1.1.4. Immigrant from Mexico

3.1.1.5. Cleaning lady

3.1.2. Key Goal: Find health insurance that covers two of her daughters and 1 husband that covers for allergies

3.1.3. How does she consume information

3.1.3.1. El Tiempo Newspaper: 8am - 8:30am

3.1.3.2. Emails: 9am - 10:00am

3.1.3.3. Facebook: 10am -11am

3.1.3.4. Telemundo: 12pm - 3:30pm

3.1.3.5. Washington Hispanic

3.1.3.6. [Emilia provided]

3.1.4. What devices she use

3.1.4.1. Smart phone: 8am - 11am

3.1.4.2. TV: 12pm - 3:30pm

3.2. Charice: Family with 26 yrs old living in the household

3.2.1. Personal Background

3.2.1.1. Age: 50

3.2.1.2. Child

3.2.1.2.1. Male: 26

3.2.1.2.2. Female: 21

3.2.1.2.3. Male: 24

3.2.1.3. Widowed

3.2.1.4. Diabetic

3.2.1.5. Gardener

3.2.2. Key Goal: Find health insurance that covers her 26 year old grown up son

3.2.2.1. Find a broker to pick the right plan for her

3.2.2.2. Ask her doctor for recommendation

3.2.2.3. Ask family, friends, relatives or coworkers for recommedation

3.2.2.4. Visit DC Health Link website for general information

3.2.3. How does she consume information

3.2.3.1. Newspapers: 8am-8:30am

3.2.3.2. Email: 9am-5pm

3.2.3.3. News: 10am-Noon

3.2.3.4. Websites: various times

3.2.4. What devices she use

3.2.4.1. Smartphone: 8am-10am, 4:30pm-7:00pm

3.2.4.2. laptop: 9am-5pm

3.2.4.3. ipad: various times

3.2.4.4. TV: 8pm - 10pm

4. Tom: Gig Economy (Self Employed)

4.1. Personal Background

4.1.1. Age: 35

4.1.2. Divorce

4.1.3. Previously a banker and testing the waters as a freelancer

4.1.4. His into various sports

4.1.4.1. Soccer

4.1.4.2. Basketball

4.1.4.3. Body Building

4.1.4.4. Swimming

4.1.4.5. Running

4.1.5. Day Trader

4.2. Key Goal: Find health insurance that is affordable which pays for alternative medicine, specially for carpal tunnel and vision

4.2.1. Ask his family, friends or relatives

4.2.2. Ask his doctors that treated him for their recommendation

4.2.3. Find a broker to help enroll for health insurance

4.3. How does he consume information

4.3.1. Emails: 6:30am - 7am

4.3.2. Wall Street Journal: 7:30am-8:00am

4.3.3. Seeking Alpha or Stocktwits: 8:00am-4:30am, 10pm-11pm

4.3.4. CNBC TV: 8:30am-4:30pm

4.3.5. Facebook for Day Traders: 10am, 1pm, 6-10pm

4.4. What devices does he use

4.4.1. Laptop: 6:30am - 7am, 8:30am - 4:30pm, 8:00pm-11:00pm

4.4.2. Smart Watch: various times

4.4.3. Smart phone: 8:00am - 8:30am, 4:30pm - 8:00pm

5. Moana: Millenial

5.1. Key Goal: Find Health Insurance that is affordable for her

5.1.1. Ask her family or friends for advice

5.1.2. Go through various social medias for advice

5.1.3. May Contact Call Center for help

5.1.4. Checkout DC Health Link website under individual and family

5.1.5. Look at youtube videos to understand health insurance jargons

5.1.6. use google to understand health insurance jargons

5.2. Personal Background

5.2.1. Age: 27

5.2.2. Single

5.2.3. Young Professional

5.3. How does she consume or communicate information

5.3.1. Social Medias

5.3.1.1. Facebook

5.3.1.2. Twitter

5.3.1.3. Instagram

5.3.1.4. Snap Chat

5.3.1.5. Youtube

5.3.2. Websites

5.3.3. Pod Cast

5.3.4. Email

5.3.5. Apps

5.3.6. Radio

5.4. What devices she use

5.4.1. Iphone

5.4.2. laptop

5.4.3. Ipad

5.4.4. Smart watch

6. Michael: Co Small Business Owner

6.1. Personal Background

6.1.1. Co owner a coffee shop company

6.1.2. Age: 36

6.1.3. Single

6.2. Key Goal: Find health insurance that is affordable for his employees and a catastrophic plan for himself

6.2.1. Work with the broker to help him find the right insurance

6.2.2. Ask his colleagues, friends, family or relatives for assistance

6.2.3. Login to DC Health Link himself

6.3. How does he consume information

6.3.1. Podcast: 5am-6am

6.3.2. Email: 6:30am-8:00am, 1pm - 3pm

6.3.3. Websites: 10:30am-noon

6.3.3.1. Yelp

6.3.3.2. Trip advisor

6.3.3.3. Google

6.3.4. Coffee industry publications: 1pm-2:30pm

6.4. What device that he use

6.4.1. Smart phone: 5am-6am

6.4.2. Laptop: 6:30am-8:00am, 1pm - 3pm

6.4.3. iPad: 10:30am-noon

6.4.4. Smart watch: various times