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B.Iggie's TWC MindMap by Mind Map: B.Iggie
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B.Iggie's TWC MindMap

This is just a demo map that you can delete right away, if you feel like it...

Rhetorical Knowledge

•Identify, articulate, and focus on a defined purpose

C1- Define purpose, C1- helps determine the # of visual elements

•Respond to the need of the appropriate audience

C1- Define audience, C1- the more info known about an audience, the better equipped one is to attract said audience, C1-Try to appeal to the audience's need to know "what's in it for me?"

•Respond appropriately to different rhetorical situations

•Use conventions of format and structure appropriate to the rhetorical situation

C1- Define Format, C1- knowing ones audience helps to define best format to attract them, C1- the chosen format influences the amount of info that can be included, C1- format partially dictates size shape and function of design

•Adopt appropriate voice, tone, and level of formality

C1- Design principals, C1- Emphasis, C1- Most important element should be most prominent, C1- Lays a foundation for the rest of the design, C2- makes meassage more interesting, C1- Quickest way to draw attention to the message, C2- simplifies readers task and find message essentials, C2- Determining what is most important, C2- determine which words or phrases are most important, C2- what is the primary message, C2- which element best communicates this message?, C2- is there a secondary message? tertiary?, C2- which element best communicates these messages?, C2- which visual element is most interesting?, C2- are there elements most likely to attract reader or add to their interest?, C2- Is there a piece of info that would distort the message?, C2- what must be included?, C2- what can be removed without loss of clarity, C2- consider what will most attract audience, C2- puprose of visual hierachy, C2- creates a focal point (the most emphasized, first thing seen), C2- creates accents (2ndry and 3rd viewed elements), C2- Technique for Emaphasis, C2- Visual techniques, C2- size, C2- contrast, C2- setting type ie bold, italic, C2- all caps is hard to read and is like shouting, C2- Times and arial typesets are boring and overused, C2- special visual effect ie a texture, C2- images can sometimes evoke responses that words do not, C2- vary shape, C2- add a border, C2- shadow or silhouette, C2- position, C2- Do not over emphasize everything, C2- creates more confusion, C1- Contrast, C1- Visual elements should be distinctly different from one another, C1- adds visual variety to layouts, C3- draws attention, gives page a focal point, C3- contributes to idea of flow, C1- stresses visual difference between words, phrases and graphics, C3- picks up where emphasis leaves off, C3- empasis intellectually organizes, C3- contrast visually organizes, C3- makes page visually interesting so that reader wants to read it, C3- Insert a releated image, C3- Ways to achieve contrast --GO ALL OR NOTHING, no thing as subtle contrast, C3- arranging small elements with large elements, C3- Vary font or capitalization, C3- flowing script fonts with bold rigid fonts, C3- thick type with thin type, C3- ALL CAPITAL next to all lower case, C3- thick and thin lines, C3- vary color combos or texture, C3- black type with light gray type, C3- textured shape next to a solid shape, C3- verticle comlums of text broken by intruding stong horizontal elements, C3- headlines, subheadings, C3- lines, C3- altering text rotation, C3- small amounts only, C3- difficult to read vertically aligned text (stacking words), C1- Balance, C1- The distribution of visual elements to achieve a pleasing and clear layout, C1- group important information in a logical way, C4 - Increases readability, C4- Avoid a cluster of elements or too spread out, C4- symmetrical balance - mirrored from one side to the other, C4- asymmetrical - visual elements are unequal on the side of imaginary axis, however harmonious balance still reached, C4- Dynamic type- type positioned to turn uphill, C4- gives energy, C4- Need to consider placement, size and proportion, C4- Needs a single, strong alignment scheme, C4- repeated elements can increase unity, C4- can use visual path of movement to direct, C4- White space- space in the design that does not contain visual elements, C4- Need to determine what is to be emphasized before attempting balance, C4- If all text the same size, gives all equal importance, C4- Visual weight, C4- influenced by size, color, and texture, C4- Making use of black and white, C4- use black shapes, solid backgrounds, or rectangles with reveresed white type, C4- Thick and thin lines in gray or black, C4- use graduation from black to white, C4- use plenty of white space, C4- Color has a strong visal impact, attracts attention, and adds visual excitement, C4- take advantage of empty area in a picture as an opportunity for balance, C4- headlines with larger and bolder typeface have higher visual weight, C4- The varying color of photographs attract the eye, C1- Alignment, C1- the visual connect among design elements, C5- strengthens the layout, C5- business cards font size typically 7-12, C5 When designing related pages that vary in size and shape keep alignment scheme consistent, C1- when the axis or edges line up with each other in a design, C5- Increases organization, C5- consistent text alignment or lining up edges of elements, C5- Basic Text alignments, C5- Flush left, C5- ragged right - gives airy feel to the page, C5- very easy to read, C5- Flush right, C5- Ragged left - difficult to read because hard to find the start of the next line, C5- Best for short amounts of text, C5- Centered, C5- implies formality, C5- commonly used in headlines, C5- Irregular left edge makes best for short passages, C5- Justified, C5- very readable and often used for body copy, C5- rivers of white develop requiring adjustment because visually annoying, C5- Advanced Text alignments, C6- Runaround, C5- wraps around photo, graphic or other image, C5- Commonly used in newsletters and brochures and text intense designs, C5- can be used with other alignments - like justified, C6- Asymmetric, C5- Visuallyinteresting but very difficult to read, C5- informal and energetic, C6- Concrete, C5- text takes shape of what it is describing, C5- requires patient and is difficult- best for simple shapes, C5- Grid system - a nonprinted system of horizontal and vertical lines and helps with alignment, C5- helps to determine where to place elements on page or mulitple pages, C5- Group like items, avoid temptation to spread out to fill the page, C5- Helps with visual and mental alignment, C5 - sometimes must stray from grid for best design, C5 - in cases of odd alignment (like an apostrophe) may need to align with first letter not the first character, C1- Repetition, C1- Repeating elements in a design, C1- help with unified cohesive design, C6- achieved when all of the separate elements look as if they belong- retains readers interest, C6- Gesalt- when a structure, configuration, or layout whose specific protperties are greater and more unified than the simple sum of its individual parts, C6- Figure/ ground - helps visually distinguish objects from their background, C6- Positive elements - figures, C6- Negative elements- ground, C6- wholly dependent on contrast, C6- Proximity - items that are spatially located to near each other seem part of a group, C6- Closure - visually close gaps in a form to make them stable, C6- Continuation - relationships between shapes when eye follows along a line curve or sequence of shapes, C6- Similarity - elements taht are similar in size, shape, color, proximity and direction perceived as part of a group., C6- Once a strong visual organization is established it can be broken to provide emphasis, C6- Ties together otherwise unrelated visual elements, C6- Requires seeking out to repeat elements, C6- Does not mean elements have to be identical, C6 repetition could be repeated lines, margins, fonts, colors, C6- too much of one item can give monotony not visual unity, C6- Can repeat one visual elelment or visually or conceptually related items, C6- White space can also be repeated by keeping size consistent, C6- Typography is a good place to start, C6- choose master plan and stick to it, C6- without it designer does not seem in control, C6- keep capitalization, font, color consistent, C1- Flow, C1- visual and verbal path of movement ones eye follows when viewing a design, C7 Good flow leads readers eyes from one element to another on a page, C7- good flow presents information in a particular order to a reader, C7 Must completely understand the text and graphics available and plan what order tehy should be viewed, C7 - two types of flow, C7- verbal flow - the order in which the viewer reads the text on the page, C7-western culture - left to right and top to bottom, C7 - achieved through consistent typographic treatment and establishing a logical reading path., C7- set up a typographic master plan and stick to it throughout the document., C7 Consider typefaces, sizes, and colors, C7- these should be used for all headlines, subheads,body copy, picture captions, or pull quotes, C7- place headlines near their articles, C7- Place quotes near the text they refer to, C7- Keep captions with pictures and statistics with charts, C7- choose easy to read serif typeface and use it consistently, C7- use typefce consistently through multiple pages of a document, C7- Repetition is key to maintaining flow, C7- Use typefaces designed to stretch when necessary, do not stretch a regular font, C7- Also need to be consistent with column widths,alignment scheme, and margin spaces, C7- make sure columns are not too wide or too narrow, C7- Avoid extra wide leading (verticle space), C7- Keep listed items together, C7- visual flow- the order in which the viewier looks at the images and graphics on a page., C7 - viewers eye tracks a backwards "S" pattern, C7- Can choose graphics to enhance or stop flow, C7 - an image moving right is interpretted as faster and one moving left slows the flow, C7- A well placed graphic can bounce the readers eye back to a particularly important item, C7- Best designs seamlessly integrate the two types of flow, C7- Greatly enhanced through repetition

•Understand how each genre helps to shape writing and how readers respond to it

•Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information

•Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres

C1- Effective copywriting, C1- Determine what is to be accomplished with the copy, C1- Write down all goals that come to mind, C1- List the benefit for the audience with each feature, C1- Organize the information, C1- gather the most important info and use as headings and subheadings, C1- Flesh out an outline, C1- Edit for clarity, grammar, spelling, relevance

Critical Thinking, Reading, and Writing

•Use information, writing, and reading for inquiry, learning, thinking, and communicating

•Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context


•Be aware that it usually takes multiple drafts to create and complete a successful text

•Develop flexible strategies for generating, revising, editing, and proof-reading

C1- use thumbnail sketches to generate ideas quickly

C1- Use roughs to develop a thumbnail sketch further

C1- Comprehensives are used to show the client what postporduction design should look like

•Understand the collaborative and social aspects of research and writing processes

•Use appropriate technologies to manage data and information collected or generated for future use

Knowledge of Conventions

•Learn common formats for different genres

Instructions, Grouchy- phrase clearly and write as short as possible, Online Tech- important that skill level matches audience, Online Tech- If technical info is needed, include in seperate section not in the instructions, Online Tech - use graphics for ideas that words do not explain, Grouchy - include only details needed for task at hand, Online Tech- Group Phases at times when there is a natural start and stop to a portion of the directions., Online Tech- Tell the audience what tools they will need before they start, Grouchy- write each step as a command, How To- Start each command with an action verb, Grouchy- test and revise, How To- Put notes and/ or warnings before the item they refer to, How To- Write a clear intro summarizing the task

•Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

•Understand and apply legal and ethical uses of information and technology including copyright and intellectual property

D7 HW7- The chief limitation on the rights of copyright owners is that copyright protects only particular expressions of ideas rather than the ideas themselves., D7HW7- The rhythm or structure of musical works is not copyrightable, D7HW7-This means that several people can create copyrightable works based on the same idea

D7HW7- Most fair use analysis falls into two categories, D7HW7- Commentary or criticism, D7HW7- The underlying rationale of this rule is that the public reaps benefits from your review, which is enhanced by including some of the copyrighted material, D7HW7- Parody, D7HW7- Unlike other forms of fair use, a fairly extensive use of the original work is permitted in a parody in order to “conjure up” the original., D7HW7 - Teach, D7HW7 News reporting

D7HW7- Measuring Fair Use, D7HW7- • the purpose and character of your use, D7HW7- • the nature of the copyrighted work, D7HW7-• Because the dissemination of facts or information benefits the public, you have more leeway to copy from factual works such as biographies than you do from fictional works such as plays or novels., D7HW7- • the amount and substantiality of the portion taken, D7HW7-• the effect of the use upon the potential market, D7HW7- • Because the dissemination of facts or information benefits the public, you have more leeway to copy from factual works such as biographies than you do from fictional works such as plays or novels., D7HW7-• the amount of material copied is so small (or “de minimis”) that the court permits it without even conducting a fair use analysis

D7HW7- Creative commons is an alternative method for marking creative productions and publications, D7HW7- Fills the gap bwtween Copyright and public domain, D7HW7- Allows others to share, perform, remix, and mashup your works, D7HW7- Easy way to allow some access to work without giving away all rights

D7HW7- Public domain, D7HW7 Anyone anywhere able to use at anytime, D7HW7- Constantly grows as works are released from copyrights

Personal Goals

Learn and understand uses for different applications on the internet




Feel comfortable creating editing and finishing projects on display

Learn about websites that will assist me in teaching my daughter how to be multimedia saavy