Public Relation and Future Challenges
by Ahmad Haris
1. Two Important Observation
1.1. Convergence of technology
1.2. Development in technology
2. Focus of Public Relation in Future
2.1. Credibility
2.2. Accountability
2.3. Responsibility
2.4. Education
3. Requirement of PR practioners
3.1. Professionalism
3.2. Generalized specilization
3.3. Guts
3.4. Leadership
4. Impact of New Communicating Technologies
4.1. Satellite Transmission
4.1.1. News release delivery
4.1.2. Video and audio news release distribution
4.1.3. Teleconferincing
4.1.4. Satellit media tours
4.2. Other Communication Tech Tool
4.2.1. Cellular phones
4.2.2. Personal digital assistants
4.2.3. Blogs and Moblogsthis
4.2.4. Electronic Blackboard
4.3. Primary Function of Internet to PR
4.3.1. E-mail distribution
4.3.2. World Wide Web Site
4.3.3. Brouchur Ware
4.3.4. Listservs
4.3.5. Usenet discovery group