South Korean Pharmaceutical Drug Marketing Strategy

1. Business Culture

1.1. Corporate Social Responsibilities

1.1.1. What are businesses required to do outside of their personal responsibilities?

1.1.2. How important is it for businesses to consider the community?

1.1.3. Why is it so important for businesses in South Korea to have a positive identity?

1.1.4. What do South Koreans expect out of foreign businesses?

1.1.5. Does South Korea expect foreign companies to have the same aspects as a South Korean company?

1.1.6. How do South Korean companies advertise these responsibilities?

1.2. Business Etiquette

1.2.1. Business Card Etiquette

1.2.2. Bowing/Other formalities

1.2.3. Lunch/Dinner Etiquette

1.2.4. Personal Relationships

2. Social Construct

2.1. Traditional Korean Medicine Culture

2.1.1. Why do people trust it so much?

2.1.2. What is the history behind it?

2.1.3. How do Korean businesses compete with these?

2.1.4. How do these companies market their products?

2.2. Pharmaceutical Drugs Culture

2.2.1. What kinds of negative views do Koreans have on these types of drugs?

2.2.2. How do Koreans market these drugs?

2.2.3. How do other foreign companies approach marketing?

2.2.4. How do these companies market their products?

2.3. South Korean Culture

2.3.1. Collectivism

2.3.2. Social hierarchies

2.3.3. Confucianism