1. Objectives
1.1. Improve Web Analytics
1.1.1. Tactics
1.1.1.1. SEO Analytics
1.1.1.2. Social Media Analytics
1.1.1.3. Optimizing Sales Funnel Management
1.2. Raise Web Conversions
1.2.1. Tactics
1.2.1.1. Website UX Optimization
1.2.1.2. SEO
1.2.1.3. Content Marketing Optimization
1.2.1.4. Social Media
1.2.1.5. Sales Funnel Management Improvement
1.2.1.6. Email Marketing Implementation
1.2.1.7. PPC Marketing Implementation
1.2.1.8. Optimizing Digital Audience Education
1.2.1.9. Improving Audience Engagement
1.3. Improve Digital Brand Awareness
1.3.1. Tactics
1.3.1.1. Website Optimization
1.3.1.2. Content Management
1.3.1.3. SEO
1.3.1.4. Social Media
1.3.1.5. Email Marketing
1.3.1.6. PPC Marketing
2. Service Offerings
2.1. Website Development
2.2. SEO/SEM
2.3. Social Media Marketing
2.4. PPC Marketing
2.5. Graphic Design
2.6. Content Marketing
2.7. Geofencing
2.8. Email Marketing
2.9. Marketing Coaching
2.10. Web Analytics Reporting
2.11. Custom Software Development
3. Sales Funnel Management
3.1. CRM
3.1.1. Sales/Marketing Automation
3.1.1.1. Lead Data Acquisition & Storage
3.1.1.1.1. Website
3.1.1.1.2. Social Media
3.1.1.1.3. Personal Communication
3.1.1.2. Lead/Client Communications
3.1.1.2.1. Social Media
3.1.1.2.2. Email Marketing
3.1.1.2.3. Website
3.1.1.3. Reporting
3.1.1.4. Project Management
3.1.2. Sales Funnels
3.2. Defining & Segmenting Audience
4. Audience
4.1. Larismedia.com
4.1.1. New v. Returning
4.1.2. Mobile Devices
4.1.3. Browser
4.1.4. Gender
4.1.5. Ages
4.1.6. Interest
4.1.6.1. Affinity Categories
4.1.6.2. In-Market Segments
4.1.6.3. Other Categories
4.1.7. Locations
4.2. Social Media
4.3. Networking
5. Content Marketing Strategy
5.1. Audit
5.1.1. Goals
5.1.2. Website
5.1.3. Social Media
5.2. Develop Content Marketing Calendar
5.3. Produce
5.3.1. Articles
5.3.2. Infographics
5.3.3. Videos
5.3.4. Interviews
5.3.5. Demos
5.3.6. Discounts/Promos
5.3.7. Posts
5.3.8. Images
5.4. Distribute
5.4.1. Sites
5.4.1.1. Ours
5.4.1.1.1. Blog
5.4.1.1.2. Website Content Updates
5.4.1.2. Others
5.4.1.2.1. Forums
5.4.1.2.2. Blogs
5.4.2. Social Media
5.4.3. Email Marketing
5.4.4. Print
5.5. Monitor
6. Website Optimization
6.1. larismedia.com
6.1.1. User Experience (UX)
6.1.1.1. CTAs
6.1.1.2. Website UX Flow
6.1.2. Analytics Monitoring
7. SEO
7.1. larismedia.com
7.1.1. Google Webmaster
7.1.1.1. Search Console Integration
7.1.1.1.1. Demographics
7.1.1.1.2. Improved Keyword Analysis
7.1.2. Google Analytics
7.1.2.1. Acquire Data
7.1.2.1.1. Audience
7.1.2.1.2. Acquisition
7.1.2.1.3. Behavior
7.1.2.2. Establish Goals
7.1.3. Bing Analytics
7.1.3.1. Bing Indexing
7.1.3.1.1. Sitemap Submission
7.1.3.1.2. Custom Image Tagging
7.1.3.1.3. URL Parameters
7.1.3.2. Demographics
7.1.3.3. Keywords
7.1.3.4. Connected Pages
7.1.3.4.1. Facbook
7.1.3.4.2. Instagram
7.1.3.4.3. LinkedIn
7.1.3.4.4. Twitter
7.1.3.4.5. YouTube
7.1.4. Local SEO
7.1.4.1. Google My Business
7.1.4.1.1. Setup Profile
7.1.4.1.2. Gather Data
7.1.4.2. Bing Local
7.1.4.2.1. Setup Profile
7.1.4.2.2. Gather Data
7.1.4.3. Local Directories
7.1.5. Website Audit/Monitoring
7.1.5.1. Website Traffic
7.1.5.2. User Experience Review
7.1.5.2.1. Mobile Review
7.1.5.2.2. Speed Review
7.1.5.2.3. Content Review
7.1.5.3. Keyword Performance Analysis
7.1.5.4. Analyze Report
7.1.5.5. Present Report
7.1.6. Keyword Research
7.1.6.1. Meta Keywords
7.1.6.2. Meta Title
7.1.6.3. Meta Description
7.1.6.4. Canonical URL
7.1.6.5. Google Keyword Reports
7.1.7. Keyword Implementation
7.1.7.1. Page Title
7.1.7.2. Page Description
7.1.7.3. Page Tag Structure
7.1.7.4. Custom Image Tagging
7.1.7.4.1. Image Title
7.1.7.4.2. Image Description
7.1.7.4.3. Image Alt Text
7.1.7.5. Google Search Console Optimization
7.1.7.5.1. Structured Data
7.1.7.5.2. Highlight Data
7.1.7.5.3. Rich Cards
7.1.8. Page Speed Optimization
7.1.8.1. Image Compression
7.1.8.2. Code Minification
7.1.9. Backlinking Strategy
7.1.9.1. Off-Page
7.1.9.1.1. Directories
7.1.9.1.2. Links/Content on Other Sites
7.1.9.1.3. Social Media
7.1.9.2. On-Page
7.1.9.2.1. Links/Content From Other Sites
7.1.9.2.2. Social Media
7.1.10. Blogging
7.1.10.1. Develop Strategy
7.1.10.1.1. Informational Posts
7.1.10.1.2. Promotional Posts
7.1.10.1.3. Guest Posts
7.1.10.2. Determine Metrics & Goals
7.2. Competitive Analysis
7.2.1. Select at least 3 Competitors
7.2.2. Gather Analytics
7.2.3. Analyze
8. Online Reputation
8.1. Forum/Blog
8.2. Directories
9. Social Media Marketing
9.1. Instagram
9.1.1. Profile Optimization
9.1.2. Content
9.1.3. Analytics
9.2. Facebook
9.2.1. Profile Optimization
9.2.2. Content
9.2.3. Analytics
9.3. LinkedIn
9.3.1. Employee Accounts
9.3.2. Company Page
9.3.2.1. Page Optimization
9.3.2.2. Content
9.3.2.3. Analytics
9.4. Twitter
9.4.1. Profile Optimization
9.4.2. Content
9.4.3. Analytics
9.5. YouTube
9.5.1. Profile Optimization
9.5.2. Content
9.5.3. Analytics
10. Email Marketing
10.1. Lead Acquisition
10.2. Email Segmentation
10.3. Email Types
10.3.1. Promotional
10.3.2. New Inventory
10.3.3. Newsletter
10.3.4. Welcome
10.3.5. Marketing Advice
10.3.6. Educational
10.3.7. Reorder
10.3.8. Testimonial
10.3.9. Survey
10.4. Integration
10.4.1. Website
10.4.1.1. Sign Up Form
10.4.2. Social Media
10.4.2.1. Sign Up Form
10.4.3. Google Analytics
10.4.4. Surveys
10.5. Monitoring
11. Paid Ads
11.1. Google Adwords
11.1.1. Express (Local)
11.1.2. Google Search Partner Network
11.1.3. Google Display Network
11.2. Bing Ads
11.2.1. Bing Local
11.2.2. Bing/Yahoo Search Partner Network
11.3. Social Media
11.3.1. Facebook
11.3.1.1. Boosted Posts
11.3.1.2. Facebook Ads
11.3.1.2.1. Instagram
11.3.2. LinkedIn
11.3.3. Twitter
11.3.4. YouTube