1. STRUCTURE & MAINTENANCE
1.1. Domain Registration
1.1.1. Annual Renewal via Godaddy
1.1.2. $10 per year @Blogger
1.2. Design
1.2.1. Reader Interactivity
1.2.1.1. Comment System via Intensedebate
1.2.1.2. Contact Page
1.2.1.3. e-mail & social media
1.2.2. Load Time
1.2.3. Over-all Theme
1.2.3.1. Magazine Type
1.2.3.2. Classic Top Page Navigation
1.2.3.3. Spain Template by Ourblogtemplates
2. MONETIZATION
2.1. Adsense: 25$
2.2. Blog Contests
2.2.1. Prize received: The Spa Gift Checks
2.3. Nuffnang: <1K
2.4. Affiliate Marketing: no data
3. MARKETING & PUBLICITY
3.1. Success Metrics (as of 01.Sept.2011)
3.1.1. Current PR: 3
3.1.2. e-mail Subscribers: >50
3.1.3. RSS Subscribers: 300+
3.1.4. Google Analytics: 300+ visits/day
3.1.5. Alexa Web Stat: >100K
3.1.6. Technorati: no data
3.2. Blog Promotion
3.2.1. Online
3.2.1.1. Google Friend Connect
3.2.1.2. Entrecard
3.2.1.3. Forums
3.2.1.4. Guest Posting
3.2.1.5. Blog Directories
3.2.2. Offline
3.2.2.1. Business Card
3.2.2.2. Giveaways (shirts, mugs)
3.2.2.3. Word of mouth
3.2.3. Social Media
3.2.3.1. Facebook
3.2.3.2. Twitter
3.3. Search Engine Optimization (SEO)
3.3.1. Relationship building
3.3.1.1. Commenting
3.3.1.2. Forum Posting
3.3.2. Link Building
4. IPF
4.1. Issues
4.1.1. Check Technorati's State of the Blogosphere Report for insights
4.2. Present Reality
4.3. Future Direction
5. MISSION
5.1. To create an informative blog that readers want to explore, share their dreams, insights and personal experiences.
6. GOALS
6.1. Increase traffic & readership by 5% monthly.
6.2. Write at least two quality posts per week.
6.3. Earn $100 by the end of January 2012
7. CONTENT
7.1. Main Content
7.1.1. Current
7.1.1.1. Personal Development
7.1.1.2. Mobile Phone Photography
7.1.1.3. Inspirational Stories
7.1.1.4. Fun Stuff
7.1.1.5. Commentaries/Opinions
7.1.1.6. Travel Hacking
7.1.1.7. Blogging
7.1.1.8. Review
7.1.1.8.1. Books
7.1.1.8.2. Hotels/Resorts
7.1.1.8.3. Food Establishments
7.1.2. Target Additional Content
7.1.2.1. News & Current Events
7.1.2.2. Instructional How-to
7.1.2.3. Interview/Profiles
7.1.2.4. Q&A's
7.1.2.5. Case Studies
7.2. Focus
7.2.1. Target Audience
7.2.1.1. Bloggers
7.2.1.2. Travel Enthusiasts
7.2.1.3. General Internet Population
7.2.2. Visitor Action
7.2.2.1. Write Comments
7.2.2.2. Subscribe to RSS Feed
7.2.2.3. Subscribe via e-mail
7.2.2.4. Ask Questions
7.3. Management & Updating
7.3.1. Content Creation
7.3.1.1. New Post: every Tuesday & Friday
7.3.1.2. Proofreading
7.3.1.3. Formatting
7.3.1.4. Research
7.3.2. Design/Layout
7.3.2.1. Review/Update widgets