1. Michael Bierut : Make complex content accessible
1.1. graphic designer
1.2. president of graphic design at Vignelli Associates.
1.3. design critic and educator who designed the logo for Hillary Clinton's 2016 presidential campaign.
1.4. Award
1.4.1. 100 awards won his work is in permanent collections in various museums in New York
2. Paul Rand : Merge copy with design
2.1. American art director and graphic designer
2.2. professor emeritus of graphic design at Yale University in New Haven, Connecticut
2.3. best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
2.4. famous design
2.4.1. IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
3. Jacqueline Casey : Pair strong meaning with your design
3.1. graphic designer
3.2. posters she created for the Massachusetts Institute of Technology (MIT).
3.3. Award
3.3.1. William J. Gunn Award, Creative Club of Boston. 1988.
3.3.2. Honorary doctorate of fine arts, Massachusetts College of Art. 1990.
3.3.3. Appointed by the late President Bartlett A. Giamatti of Yale University to the Visiting Committee of the Yale School of Graphic Design.
3.3.4. Member of the Alliance Graphique Internationale and of the American Institute of Graphic Arts.
4. Saul Bass : Design the iconic
4.1. American Graphic designer
4.2. best to design motion picture tittle sequence; flim poster; and corporate logo
4.3. Famous Design
4.3.1. The man with the golden arm
4.3.2. North by Northwest
4.3.3. Psycho
5. David Carson : Break the rules
5.1. Graphic designer; Art director; Sufer
5.2. Best to design Magazine & use experimental Typography
5.3. Famous Design
5.3.1. adventure lifestyle magazine Blue
5.3.2. Exploration
6. Paula Scher : Treat type as a visual image
6.1. graphic designer, painter and art educator in design.
6.2. served as the first female principal at Pentagram
6.3. Award
6.3.1. American Book Award nominations for best book design
6.3.2. best compilation of written and graphic material