Carema
by mira maharani
1. 1. Company History
1.1. Carema wants to cut the long queuing at the hospital
1.2. cuts waiting doctors who come late
1.3. wants to provide transparency on bill
1.4. provides patients to keep their medical records
2. 4. Strategy & Implementation
2.1. Value Propotion
2.1.1. Mobile Doctor: Nurse •Analyst •Physiotherapy •Specialist
2.1.2. Electronic Medical Record
2.1.3. Medical Concierge
2.2. Marketing Strategy
2.2.1. Dedicated Nurse
2.2.2. Health Management Follow-up & Reminders
2.2.3. Education Newsletters
2.2.4. Discount Announcement
3. 5. Web Plan
3.1. Web Marketing Strategy
3.1.1. Apps
3.1.2. Website
3.1.3. Social Media
3.1.4. Newsletter
3.2. Development Requirement
3.2.1. Front End
3.2.2. Back End
3.2.3. iOs Developer
3.2.4. Android Developer
3.2.5. UI/UX
4. 7. Financial Plan
4.1. Key Financial Indicators
4.2. Break Even Analysis
4.3. Projected Balance sheet
4.4. Business Ratio (ROI, ROA, ROE)
5. 2. Product & Services: A Home Care Service
5.1. Home visit for vaccine
5.2. Home visit for blood withdrawal
5.3. Physiotherapy
5.4. Therapy
5.5. Change dressing
5.6. Specialist
6. 3. Market Analysis
6.1. Market segmentation: Age +25
6.1.1. Women (a wife, a mother, a daughter and or a career woman)
6.1.2. Men
6.2. Industry analysis
6.2.1. Industry participant
6.2.1.1. Hospitals
6.2.1.2. Clinics
6.2.1.3. Laboratories
7. 6. Management Plan
7.1. Organizational Structure
7.1.1. IT
7.1.2. Operations
7.1.3. Business & Developement
7.1.4. Finance & Accounting
7.1.5. GA & HR