Negative Perception on products from Eastern Europe

1. Enhance protectionism governmental policies

1.1. Aply import tax on products, which come from abroad

1.1.1. Leads to increase in costs for foreign producers. As a result prices will be pushed up

2. Government regulations on positioning of local products

2.1. Prioritisation of domestic products when positioning goods in stores, web etc

3. Support local NGOs

3.1. Donate a ratio from sales to local charity organisations (homeless shelters etc )

4. Suport local producers

4.1. Provide financial support to local producers

4.1.1. Leads to decrease in costs for domestic producers. As a result prices will be pushed down

5. Ensure quality of local production

5.1. Apply higher governmental standards for local products

6. Focuse on brend building

6.1. Develop of the brand and enhance the quality perception of it