Paid Advertising

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Paid Advertising by Mind Map: Paid Advertising

1. Personal

1.1. Blogs

1.2. Websites

2. Earned

2.1. SERP

2.2. Search

2.3. Organic results

3. Paid

3.1. Google Ads/Bing/Yahoo

3.1.1. Search Ads

3.1.2. Display Ads

3.1.3. Video Ads

3.1.4. Universal App Ads

3.1.5. Shopping Ads

3.2. Facebook

3.2.1. Awareness

3.2.1.1. Brand Awareness

3.2.1.2. Reach

3.2.2. Consideration

3.2.2.1. Traffic

3.2.2.2. Engagement

3.2.2.3. App Install

3.2.2.4. Video Views

3.2.2.5. Lead Generation

3.2.2.6. Messages

3.2.3. Conversions

3.2.3.1. Conversions

3.2.3.2. Product Catalog Sales

3.2.3.3. Store Visits

3.3. LinkedIn

3.3.1. Sponsored Content

3.3.2. Sponsored Inmail

3.3.3. Dynamic Ads

3.3.4. Display Ads

3.3.5. Text Ads

3.4. Instagram

3.4.1. Image Ads

3.4.2. Video Ads

3.4.3. Carousel Ads

3.4.4. Story Ads

3.5. Twitter

3.5.1. App Installs

3.5.2. Followers

3.5.3. Tweet Engagement

3.5.4. Promoted Video Views

3.5.5. Website Clicks or Conversions

3.5.6. App re-engagements

3.5.7. In-stream video views

3.5.8. Awareness

3.6. Influencer Marketing