1. Brand
1.1. Archetype
1.1.1. My suggestion is to go for the blue part of the spectrum
1.1.1.1. Either caregiver or creator
1.1.1.2. Reasoning
1.1.1.2.1. It's a B2B model which means business owners will be searching for security and stability
1.1.1.2.2. Its main focus is education and appearing too "revolutionary" is a bit risky
1.1.1.2.3. It feels like an established brand instead of a startup
1.1.1.3. That would determine the voice and feel of the brand
1.1.2. This is a great presentation covering brand archetypes
1.1.2.1. This is another presentation from a company that does something similar to what we are doing
1.2. Name
1.2.1. Should be
1.2.1.1. short, punchy and memorable
1.2.1.2. doesn't have to mean anything
1.2.1.3. examples
1.2.1.3.1. Trello
1.2.1.3.2. Coca-Cola
1.2.1.3.3. Fanta
1.2.2. Ideas
1.2.2.1. MK:with Latin Background
1.2.2.1.1. Specto
1.2.2.1.2. Aspectus
1.3. USP
1.4. Triggers
1.4.1. Keywords
1.4.1.1. Education
1.4.1.2. AI
1.4.1.3. Machine Learning
1.4.1.4. Eye Tracking
1.4.1.5. Facial Recognition
1.4.2. Main Promise
1.4.2.1. See if people have seen/finished the course
1.4.2.2. to do
1.4.2.2.1. rework the promise with the main benefit
1.4.2.3. What's the ROI argument?
1.5. Important
1.5.1. Since we do not have a detailed profile of the ideal customer yet it's a bit of a shot in the dark. However, all of this can be changed fast if needed as we go along.
2. Collaboration tools
2.1. Project Management
2.1.1. Asana
2.1.1.1. I've been using it for 3+ years
2.1.1.2. Pros
2.1.1.2.1. It has almost every functionality that we need (even kanban boards)
2.1.1.2.2. It can even be used for internal communication purposes
2.1.1.2.3. Has a lot of integrations
2.1.1.3. Cons
2.1.1.3.1. I'm kinda sick of it :)
2.1.2. Basecamp
2.1.2.1. Pros
2.1.2.1.1. Minimal
2.1.2.2. Cons
2.1.2.2.1. No free version, just a 30-day trial and then $99/mo
2.1.3. Trello
2.1.3.1. Pros
2.1.3.1.1. Visual and great for idea-sharing, roadmaps, even project management
2.1.3.1.2. If we are not using it for task-management - it would be my go-to tool because of its simplicity
2.1.3.2. Cons
2.1.3.2.1. Lacks certain task-management features like recurring tasks
2.1.3.2.2. Internal communication is not its priority
2.2. Communication
2.2.1. Slack
2.2.1.1. I haven't tried it but I know a lot of remote teams are using it and it has lots of integrations
2.3. Other tools
2.3.1. Mindmeister
2.3.1.1. Great for sharing mindmaps
2.3.1.2. Has an integrated task manager (meistertask) which I haven't tested thoroughly yet but it looks pretty awesome
2.3.2. Mindjet
2.3.2.1. It's a great mindmapping app with a corporate feel to it
2.3.2.2. it has sharing capabilities but I haven't tried them and I believe it's an overkill for our purposes
2.3.3. iMindmap
2.3.3.1. the most creative mindmapping software I've tried
2.3.3.2. It's collaborative functionalities are nothing impressive
2.3.3.2.1. I wouldn't recommend it for teamwork
2.3.3.3. Great for personal use
2.3.3.3.1. Tony Buzan's software
2.4. Notes
2.4.1. Evernote
2.4.1.1. It's more of a note-taking app but they've added teamwork functionalities which I haven't tried yet
2.4.1.2. It's the best personal note-taking tool that I've seen but it wouldn't be my first choice when it comes to teamwork