7 Functions of Marketing of Wilson

1. Pricing

1.1. The prices of these three items are very different. The A2000 ranges anywhere from $230 - $275. The baseballs come in packs of 12 for $58.99. The glove conditioner costs $7.99

2. Product/Service Management

2.1. Three Products that Wilson sells are the A2000 Baseball Glove, A1010 Baseball, and glove conditioner. The A2000's were given stronger leather so that they would last longer. This is important because baseball players rely heavily on their gloves.

3. Distribution

3.1. The Wilson company distributes products to customers in all different forms. They use planes, trains, and delivery services to get their products to customers. Their products are also available in sporting goods stores so they are easily accessible.

4. Promotion

4.1. Wilson has an Astros promotion going on at the moment. Any player edition glove from the Astros is 10% off the original price. There is a customer rewards service that sends you e-mails if you are a member. These e-mails include exclusive deals and coupons for their website.

5. Marketing Information Management

5.1. The company can receive feedback from customers through surveys and it also uses social media to promote new gloves. Customers can comment on these posts with how they feel about the products.

6. Financing

6.1. Wilson accepts payment in cash, credit cards, and debit cards.

7. Selling

7.1. Wilson generally sells products through their website but their products are accessible in other ways. At many baseball tournaments, there are tents that sell Wilson gloves and they are also sold in Sporting Goods stores.