7 Functions of the New York Yankees

1. Product Service Management

1.1. 3 popular products that the Yankees sell are jerseys, hats, and tickets. They have improved some of the packages for purchasing tickets for this season, as they do every year. The Yankees are one of the most traditional organizations in all of sports, so their products often do not change because it is the historic brand that sells to consumers.

2. Distribution

2.1. They ship nationwide and the product can be delivered right to the customers doorstep.

3. Pricing

3.1. The lower value tickets range from $4-$20 which is close to the average price for a major league game. For the nicer seats, however, the tickets can get as pricy as $625 for a regular season game. The jerseys for the popular players can get up to $140 if you are looking for an authentic jersey. And for the hats they are at average price compared to other pro teams, but close to $10 more than a plain hat.

4. Selling

4.1. The Yankees can sell their product through many different ways. Lots of fans purchase products through mlb.com while others can shop in stores and get many of their products in any sporting goods store. Because they are a very popular team things are sold almost nationwide in store, but their target customer is obviously people living in the north eastern portion of the US.

5. Marketing-Information Management

5.1. This organization has many social media accounts and at times they do put out polls or surveys to get feedback from the fans.

6. Financing

6.1. They accept every form of payment from credit, debit, and cash.

7. Promotion

7.1. They have a sponsor from Mastercard. A discount is given to fans that purchase tickets with their Mastercard. They also have number of giveaways during the season and they are all promoted by a different business.