7 Functions of Marketing for Under Armour
by Thomas Halatek
1. Under Armour has different prices for all types and seriousness of athletes as well as lower teir items and higher tier items .
2. Under Armour has many commercials on TV as well as print ads in magazines and social media
3. Under Armour has many different options of shoes and clothing for all types of sports and athletes.
4. Product/Service Management
5. Promotion
6. Pricing
7. Marketing/ Information Management
8. Under Armour has many distribution centers around the USA which allows them to ship their products to wherever they need them.
9. Under Armour has an online website in which they sell their products as well as sporting good stores
10. Selling
11. Distribution
12. Financing
12.1. Under Armour accepts all types of payments from their customers including cash, debit, and credit
13. Marketing/ Information Management
13.1. Under Armour has customer surveys with their customers as well as working with the athletes they produce with to always continue improving their products