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WIT Marketing by Mind Map: WIT Marketing
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WIT Marketing

Users groups

List of Utah users groups

Wordpress SLC

SLC Agile


Monthly meetings held at Thanksgiving Point. You can sign up to present at one of them:


Utah .net Users group

Utah county .net users group

Northern utah .net users group

Salt Lake Perl Mongers

Utah Java Users group

SLC JavaScript


Utah JavaScript [2 May 2013]

UtahJS Orem Meetup [80]

ProvoJS [54]

AngularJS [51]

Lambda Lounge Utah [4]

UtahJS SLC meetup

IxDA user interaction designers

Thanksgiving Point Hack Night [17]

SaltStack User Group [27]

Utah PHP Users group

Lehi Developers User Group

Computer Programming Support Group

Utah Ruby users group

Ruby on Rails SLC meetup [21]

Utah software craftsmanship meetup [76]

Downtown Ruby Users Group [19]

Utah Python Users group [55]

Girl Develop It - Salt Lake City

International Game developers group

Utah indie games group

Utah QA Users Group

Salt Lake Agile Users Group

Utah Rally users group [4]

WordPress website & SEO

Salt Lake ColdFusion Users Group [125]

SLC WordPress [35]

Salt Lake Android Developers Group [23]

Salt Lake City Linux group [9]

Salt Lake Python Web developers [27]

Salt Lake City Area Atlassian [11]

Meteor.js [14]

Gang Golang [3]

Salt Lake Pyladies [4]

SkillHack SLC meetup [10]

Provo Startup Dojo [10]

Utah iPhone development group


Provo Linux users group

Utah Valley Linux users group

Salt Lake Linux users group

Ogden Linux Users Group

Utah hadoop Users group

Big Data Salt Lake meetup

Utah county SQL Server users group

Utah Oracle Users group

SLC SQL server users group

Utah BlueChips

All Things Cloud Meetup

Intro to Arduino

Target audience and message

Current 7th and 8th grade students interested in technology

Utah's first computer science high school

People working in Utah technology industry

Utah's first computer science high school

NSE and SE programs, Skills and technologies

Current 7th and 8th grade students in charter schools

Hawthorne Academy

Early Light, Counselors

North Star

West Jordan one by airport?

McGillis school

Catholic schools

Parents of current 7th and 8th grade students in charter schools

Parents of current 7th and 8th grade students looking for something different

Next Generation Education

General Current 7th and 8th grade students

Parents of current 7th and 8th grade students

Kid non-tech events

Student associations

Utah Technology Student Association, State TSA conference [March 2014]


Science events

Science fairs, Central Utah Science Fair, Salt Lake Valley Science Fair, Davis district science fair, Science fair schedules

Regional Science Olympiad


email lists

Homeschool convention

Homeschooling groups, Homeschooling magazine


school assembly

charter schools, North Star Academy [K-9], Early Light [K-8], Canyon Rim [K-6], Hawthorne Academy [K-9], Alianza [K-8], Channing Hall [K-8], Dual Immersion Academy [K-8], Salt Lake Arts Academy [5-8], Wasatch Peak Academy

7th/9th grade IT presentation, IT summer conference [18-19 Jun 2013]

School counselors, Utah middle schools map

Contests, Wear your WIT t-shirt, Tech, Too young to be a techie? Think again! WIT., The network is the future. WIT, Network or be networked. WIT, Future code wizard, Future code monkey, Program or be programmed. WIT, Embrace your inner geek. WIT., Geek out at WIT., Tech is in. WIT, Think IT. Do IT. Be IT. WIT, Geek heaven on earth. WIT., Computer science: the next big thing. WIT, The gods of computing will smile on me. WIT., The future, Poised to innovate. WIT., I'll learn to speak the language of the future at WIT, I'm preparing for the future at WIT, I'll build the bridges of tomorrow. WIT, I'll learn the language of tomorrow at WIT, The future has my name on it. WIT, "I hate school", My education starts next year. WIT, End the same old, same old. WIT, School done my way. WIT., Tests are for wimps. Do real work. WIT., Superior education. WIT, School... abort, retry, or fail? WIT, School's not boring at WIT., School bytes. Except at WIT., Money, Diamond, ruby, perl, saphire... girls can code too., My career starts in high school., My 401k will be bigger than yours., Evaluating future stock options. WIT., Ask me about my stock options., <some code>... it's all $$$ to me., general, Ladies, I'll have a top job with my name on it. How do I look now?, I can't wait. WIT., suppliers,,, Premium performance tee $9.99, Raspberry Pi

fliers in schools advertising for an outside event

Advanced math classes

high school CS teachers


Boys and Girls Clubs

Organization has 4 locations (each with a computer lab). They serve 4,700 kids (1,300 are teens).  I talked to them about putting fliers up in the lab, having fliers for kids to take and even teaching an after school computer seminar.  The lady seemed especially interested in the seminar/class. ========================== I got your voicemail, you are welcome to bring some filers to my office and I will get them out to our Clubs. I will then be in touch about setting up computer classes. You can bring them to our office address in my signature. Thanks for thinking of us. Carrie Francis Director of Operations 669 South 200 East #100 Salt Lake City, Utah 84111 Ph: 801.322.4411 Fax: 801.322.4435


computer classes


Jason knows Rich West here


SLCO library

fliers in branch libraries

Set up and run computer class

Boy Scouts of America

Scout-O-Rama [Sat 4 May 2013]

Merit badge class?

Girl Scouts

Cookie Party Program Director, Raquel Lee. Her email address is and her phone number is 801-716-5121. Utah STEM coordinator Shari Solomon-Klebba

Girl Scout Cookie Party [Sat 1 Jun 2013]

Places kids have to go

Doctor's offices

Dentist's offices

Orthodontist's offices

Governmental representatives

Jim Matheson

Kid technology events

Utah Scratch Day [Sat 25 May 2013, 1 - 5 pm]

Held in May each year. Contact Carl Lyman @ USOE or Helen Hu @ Westminster for details.


Lego Leagues

May 7, 2013 - Registration opens (go to Aug. 9, 2013 - FLL new coach workshop Aug. 27, 2013 - FLL global challenge release: Nature's Fury September 2013 - FLL team registration closes Sept. 18, 2013 - FLL “Meet the Experts”: Learn all about the Nature’s Fury theme and tour the Natural History Museum of Utah for FREE Dec. 1, 2013 - FLL tournament volunteer training available online Jan. 4, 2014 - FLL qualifying tournaments Jan. 11, 2014 - FLL qualifying tournaments Jan. 21, 2014 - FLL championship judges training Jan. 25, 2014 - Utah FLL Championship Tournament Utah FIRST Lego League, Katie Evans, or 801-581-7496.

Bricks4Kidz summer programs

Open house

Lego League tournaments [Jan]

USOE tech events


FIRST robotics competition [Mar 2014]


Expanding Your Horizons, SLCC event, UVU event [22 Mar 2014]

Healthy STEM 5k [Sat 1 Jun 2013]

Westminster AWE+SUM [17-19 Jun)

Parent non-tech events

Science Friday live broadcast [19 Apr 2013]

11:45 am - 2:00 pm @ SLCC Grande Theatre on South City Campus

Salt Lake Maker Faire [10 Aug 2013]

Tech job recruiters

Parent tech events

501 tech club

Code Day Salt Lake City [24 May 2014]

This is the first CodeDay to be held in Salt Lake City and with your help, it won't be the last. CodeDay is a 24-hour hackathon for anyone to come and build something awesome in 24hours. There are great prizes offered and any age can attend. Meals are provided.

IEEE events

IT professional Group Meeting

IT Professional Group Meeting held at the Riverton Employment Resource Center (3740 West Market Center Drive, 13175 South, Riverton) meets monthly on the first Thursday from 7 to 9 pm. Ralph Hansen is an Account Representative with LDS Employment at the Riverton office, 801-824-8530 or (Are they still meeting?)

Utah Geek Events

Salt Lake Open Space


RedKonnect Hackathon

Monthly events

Utah CTO breakfasts

Salt Lake Hack night

Weekly events

Hack Ogden group

Annual events

OpenWest conference [2-4 May 2013]

Utah Code Camp 2014 [Mar 2014]

MountainWest Ruby Conference [3-4 Apr 2013]

SLC Tech Startups [16-18 May 2014]

UtahJS 2013 [180, 17 May 2013]

Interface 2013 [28 Aug 2013]

General events


Float idea- a truck pulling a decorated trailer with the sign “Technology has Changed, Shouldn’t Education?”   Get teens on trailer to show examples of change: record player, MP3 mailbox/letter, e-mail, twitter or facebook logo on a t-shirt holding a phone old rotary phone - cell phone old desk, book, paper, - table with kids working together on a computer old Atari, -computer old clunky computer, new lightweight computer Have kids in the past wear black and white, possible era clothes.  Have WIT kids wear bright colored t-shirts (lime green, yellow, turquoise, bright pink). David thought about having a new truck and an old car.  We have access to a restored ‘55 Oldsmobile.  (May not be allowed in WJ parade, need permission if newer than ‘43).   Items needed: Nice looking truck (good pulling capacity) trailer teens (possible WIT Students) colored t-shirts (does school provide them, or just ask kids to bring their own,  print logo or plain. Printed logo could be good advertising as kids walk around after parade) old school desk bing bags, love sack new computers, laptops, Kindles, Ipad,  MP3, cellphone, etc. Old rotary phone Record player, records mailbox decorating supplies Storage place for trailer (if borrowing a trailer, could we use it for a month and store it somewhere, or if we can only borrow it on certain days, we would need to put skirting and props on each time). Driver flyers (Draper charges more if you pass out)

South Jordan [Sat 15 Jun 9 am]

Herriman [Sat 15 Jun 10 am], booth [Sat 15 Jun]

West Valley [22 Jun 2013 9 am]

Taylorsville [29 Jun 2013 9 am], booth [28-29 Jun]

Riverton [3 Jul 2013 6:30 PM], Riverton Arts festival [Jun 13-15 2013]?

West Jordan [4 Jul 2013 10:30 am], rodeo?

Sandy [4 Jul 2013 6:30 pm]

Draper Days [20 Jul 2013 9 am], booth [19 Jul 6pm - 20 Jul 10 pm]

Bountiful Handcart Days [23 Jul 2013 6:30 pm]?

Cottonwood Heights [24 Jul 2013 3pm]

Highland parade [3 Aug 2013 10 am]

Bluffdale [10 Aug 2013 9 am], booth

Alpine Days [10 Aug 2013 10am], booth, parade, route

Kearns Hometown Days [10 Aug 2013 9am], facebook page

City fairs

Herriman [15 Jun 2013]

University of Utah Be Well Utah fair @ Daybreak [Fri 16 Aug 2013]

South Jordan End of Summer Bash [23 Aug 2013 6 - 9 pm]

Avenues Street Fair [Sat 7 Sep 2013]

Signs or fliers

Computer stores, Apple Store, Microsoft store, PC Laptops, LaptopXChange

Gaming stores

Ride Trax and hand them out

Shops at Daybreak

Street signs on major roads, 13400 S, 12600 S

Lawn signs


Rec centers

Window stickers

WIT t-shirt

WIT hat

Poster party

Daybreak events

Community Yard Sale [14 Sep 2013]

Door hangers on nearby houses

City newsletters

Herriman City

Riverton City parks & rec elementary school flier

City parks and recreation

Murray City

City rodeos

West Jordan

Movie premieres

How about when Iron Man 3 comes out?

Outside organizations

Utah Technology Council

UTC P2P forums



Open houses/Mixers

Hall of Fame

Annual Members meeting [Fri 12 Apr 2013]

Utah Innovation Awards [Wed 17 Apr 2013]

Teaser ad on UTC website

UTC newsletters, Introduce WIT, Things I wish I learned as a developer

STEM center

Elementary school assembly

Silicon Slopes

Joey Ferguson

Tessa Curry

Utah Digital Media Coalition

Utah Space Grant Consortium

Governor's Office of Economic Development

STEM resource center


Vernon Parent

Corporate relationships

Fliers in breakroom

Lunch and learns

Company newsletters

Hiring survey

Distribute "I'm a Utah techie" info

Sponsor [x] contest on [y] date

Commit to [x] volunteers for [y] activity


Provide training on their technology at WIT

Corporate donors, Sponsor a room, Commission a project at WIT, Who's Who in Utah Tech wall

Technology incubator

Personal relationships

Friends of WIT personal networks

Student referrals

Ethnic groups and minorities

Hispanics, CAHSI, La Raza

Women, Women's Tech Council, Get videos about Utah women in IT, Get profiles of Utah women in IT, Utah Women & Education Initiative, Girls Who Code, Dare 2 Be conference [early March in San Jose], Invent Your Future foundation, Hackbright Academy, Girl Develop It, Black Girls Code, Girls Teaching Girls to Code, GNOME women project, Rails Bridge, Girls Techmaker program, Windward Code War, ACM-W student chapter, ACM-W regional conference, CS Kickstart

U. of U. partners in the park

Companies to contact


Edwards life sciences

Neighboring tech companies, LANDesk

Directors for Interface 2013 event [Utah contacts]

Speakers and organizing committee for Utah IT Symposium

Women in Technology Sep awards finalists

Utah Women in Tech education sponsors, Nelson Laboratories, Listen, Domo, Symantec, TrueNorthLogic, Governor's Office of Economic Development, Ebay, Information Technology @ the U., Management Plus, Market Star, Ideal Shape, PLW Patent Law Works, BidSync, Holland and Hart

City economic development directors, Herriman

CS promoters, PluralSight

Outspoken STEM advocates

Todd Lutwak of Andreessen Horowitz Leor Stern of Google Celestine Johnson of Innovation Endeavors Duncan Logan of RocketSpace Gerald Brady of Silicon Valley Bank Marguerite Hancock of Stanford Business School and the SPRIE Project Rhonda Abrams of The Planning Shop



South Valley Journal, advertising info, insert ads

Provo Daily Herald

Salt Lake Tribune

City Weekly

Ogden Standard Examiner

Deseret News, Benjamin Wood, Matthew Sanders


Utah Family magazine



KSL, Richard Piatt, $10M for STEM in schools



Fox 13

Movie theaters


RadioWest on KUER, KUER reporters

Browser on KSL

Doug Wright show


Radio ads, Public service announcements?

Cable TV ads



Social media

Twitter hunting

Facebook hunting

Facebook ads

Google AdWords




WIT website

Bloggers, Enjoy Utah, Today's Mama, Utah Valley family adventures, Caroline Kingsley, Visit Utah valley, Indie Ogden, Macaroni Kid


Internet Radio, Pandora

Online advertising, Today's mama, Startup Princess


City Newsletters, Herriman, Riverton

College CS department newsletters, UVU, BYU, BYU Women in CS group, Weber State, U of U, Neumont

Direct mail

Get a mailing list of families with students in the right ages in the surrounding WIT communities. Then use nonprofit postage, or have people stop by their homes and pass out the fliers.

Mailer in Questar bills?

Mailer in Rocky Mountain Power bills?

Mailer in water bills?

Mailer in sewer bills?

HomeTown values

New move in welcome kit [USPS]

WIT events

Get to Know WIT

Hiring events

Get a proposed teaching team together, plan a mini sprint (giving them a chance to choose from several events/time periods), then have them teach a mini lesson with some Board members and students present. Maybe start with the "Why [my subject] matters" prepared beforehand, then see how they weave it together and work as a team?

What is WIT?

Potential student events

Robotics camp

Summer programming contest

Summer hacking event, College hackathons

Tour of the U.

Girl events

WIT targets

Target communities

Primary, West Jordan, South Jordan, Riverton, Bluffdale, Herriman

Secondary, Draper, West Valley, Sandy, Murray, Taylorsville, Kearns, Magna, Lehi

Tertiary, Utah county, Saratoga Springs, Eagle Mountain, Highland, Alpine, American Fork, Pleasant Grove, Orem, Provo, Salt Lake county, Cottonwood, Milcreek, Sugarhouse, Salt Lake City, Davis County, Bountiful, Woods Cross, Farmington, Layton, Weber county, Ogden

WIT marketing needs

Trade show banners

Business cards for board members

Tri fold flier for tech companies

Business card handout size

Door hanger card

Restaurant table topper




Buttons for events

Button making machine

WIT T-shirts/polos