Business Communication
by Dirkje Zandee
1. LinkedIn
1.1. Creative summary
1.2. If you want to stand out
1.2.1. Created
1.2.2. Increased
1.2.3. Developed
1.2.4. Accomplished
1.3. Personal value
1.4. LinkedIn summary in 8 steps
1.4.1. 1. Determine audience
1.4.2. 2. Original, especially first 3-4 lines
1.4.3. 3. Stick to 3-5 short paragraphs and show lots of blank space
1.4.4. 4. Certain words avoid and include
1.4.5. 5. Write how you speak 'I'
1.4.6. 6. Call for action
1.4.7. 7. Use keywords and add media
1.4.8. 8. Proofread and link your paragraphs to each other (linking words)