1. Themes
1.1. Modernize
1.2. Mobilize
1.3. Attract
1.3.1. The "right" Employees
1.3.2. The "right" Customers
1.4. Promote
1.5. Cross Funtionality
1.5.1. All people do multiple things
1.5.2. Invoices function as Design Control
1.5.3. Weekly PPTs function as design control
1.6. Orbiting the Hairball
1.7. Process is not Progress!
1.8. Passion Comes Through
1.9. Experience Our Experience
1.10. Communicate Sheer Volume of Customers and Work
1.11. Your Best Chance for Success
2. Online Marketing
2.1. Newsletters
2.2. New Mobile Friendly Web Site
2.2.1. Photography
2.2.2. Testimonial Videos
2.2.3. Drift Conversational Marketing
2.2.4. Social Media
2.2.4.1. LInkedIn
2.2.5. Health Device Network
2.2.5.1. News
2.2.5.2. Events
2.2.5.3. Podcasts
2.2.6. Podcasts Interviews
2.2.6.1. Experience Experience
2.2.7. Videos
2.3. New PowerPoint Template
2.4. Generic SEO
2.5. Omnica "Culture"
2.5.1. Orbiting the Hairball
2.5.2. Multiple purposes for activities
2.5.2.1. Design History Files PPT & Invoices
2.5.3. Customer Experience
2.6. LINKedIn IVD Group Moderation
3. Customer Experience
3.1. Welcoming Attitude
3.2. Positive Initial Sales Interactions
3.2.1. Acknowledge emails and respond
3.2.2. Return calls within 2 hours
3.2.3. Use Text tactfully to interrupt etc.
3.3. Ease of Proposal & Contract Negotiation
3.4. Rapid Impression of Progress
3.4.1. Renderings
3.4.2. Models
3.4.3. "Blinking Lights"
3.4.4. Invoices, PPTs reports
3.5. Ease of Business Interactions
3.5.1. Billing & Payment
3.5.2. Project Reviews
3.5.3. Problem Resolution
3.6. Proactive Interactions
3.6.1. Accept & volunteer
3.6.2. Contact Customer before they contact you