TO ESTABLISH A BUSINESS
by simran anand
1. GOVERNMENT SUPPORT
1.1. Infrastructure
1.2. Legal Framework
1.3. Networking
1.4. Incentives
1.5. IPR
1.5.1. Clear trademark rights
1.5.2. Signature of agreement by all- owners, co-owners, employee, independent contractor
2. PRODUCTS
2.1. Bride & Groom
2.1.1. Garment
2.1.1.1. Lehnga chunni
2.1.1.2. Saree Blouse
2.1.1.3. Patiyala suit
2.1.1.4. Gown
2.1.1.5. SUIT
2.1.1.6. Sherwani
2.1.1.7. Dhoti
2.1.1.8. Kurta paijama
2.1.2. Accessories
2.2. STYLES
2.2.1. Hand printing, Hand and machine Embroidered , Cut work, Digital Printing, Combination
3. PRODUCTION
3.1. High skill labour
3.2. Time management
3.3. Production planning and scheduling
3.4. Managing product quality
3.5. Maintenance of plant and equipment
3.6. Commercial & Technical knowledge
4. FINANCE MANAGEMENT
4.1. Financial record keeping
4.2. Profit and loss
4.3. Cost sheets- labour cost. wastage & consumption(sustainability), sampling cost, transportation, bags,tags
4.4. Funds-relatives, bank
4.5. Effectiveness
5. HRM
5.1. Recruitment and selection
5.2. Training and development.
5.3. Salary administration
5.4. Add on values
5.5. Regulatory compliance and legal management
5.6. Health and Safety matters of employees
6. MARKETING
6.1. Platform:Retail,Online- (website, email, video conference)
6.2. Promotion: pre/post launch - 1. Advertisement- mass (newspaper, search engine ads, catalogues), personal 2. Follow up campaign- implementing the communication plan
6.3. 4 P's- product, place, price and promotion
6.4. Packaging and sales
6.5. Segmentation
6.6. Target market
6.6.1. Medium to high class
6.7. Compretitors
6.7.1. Boutiques
6.7.2. Designer's brand
7. PURPOSE
7.1. Easy access
7.2. Hustle free shopping
7.3. Door step service
7.4. UPLIFTING STANDARDS
7.4.1. Bridge formation
7.4.2. High quality same price
7.4.3. Multiple options
7.4.4. Customise-design, blouses, cuts, fabric options