1. GOODS
1.1. UNIQUE SELLING POINTS
1.2. INDUSTRIES
1.2.1. HOTELS
1.2.2. COSMETICS
1.2.3. AUTOMOBILE
1.2.3.1. VOLKSWAGEN
1.2.3.1.1. SCANDAL
1.2.3.1.2. ECOLOGY
2. BUSINESS
2.1. LOYALTY
2.1.1. UNIQUE
2.1.1.1. BRANDING
2.1.1.2. REPUTATION
2.1.2. DIFFERENCIATION
2.1.2.1. TRAINED STAFF
2.1.2.2. SERVICES OFFERED
2.1.2.3. REPUTATION
2.1.2.4. COMPARATIVE ADVANTAGE
2.1.2.4.1. INTERNATIONAL SIDE
2.1.2.4.2. MONDIALISATION
2.1.2.4.3. PRODUCTION
2.1.3. WORD OF MOUTH
2.1.3.1. REFERRAL
2.1.3.2. WEBSITE & APPLICATION (City mapper, Instagram, TripAdvisor...)
2.2. MONEY
2.2.1. DEALS
2.2.2. NEGOCIATION
3. MARKETING
3.1. COMMUNICATION
3.1.1. ADVERTISING CAMPAIGN
3.1.1.1. ONLINE
3.1.1.1.1. SEO
3.1.1.1.2. SOCIAL MEDIA
3.1.1.1.3. WEBSITES
3.1.1.1.4. NEWSLETTERS
3.1.1.2. OFFLINE
3.1.1.2.1. MAGAZINES
3.1.1.2.2. PRINTED PRESS
3.1.1.2.3. TRAVEL AGENCY LEAFLET
4. SERVICES
4.1. MASS
4.2. PERSONNALIZED
4.2.1. SHOPS
4.2.2. HOTEL INDUSTRY
4.2.2.1. CULTURE
4.2.2.1.1. SPECIFIC DIET
4.2.2.2. RELIGION
4.2.2.2.1. SPECIAL SERVICES ACCORDING TO RELIGIONS
4.2.2.3. CONTINENTS
4.2.2.3.1. LANGUAGES
4.2.2.4. FOREIGN COUNTRIES
4.2.2.4.1. CORPORATE
4.2.2.5. TARGET
4.2.2.5.1. AMBASSIES
4.2.2.5.2. INDIVIDUAL TOURIST
4.2.2.5.3. MICE
4.2.2.5.4. TOUR OPERATOR
4.2.2.5.5. LEISURE
4.2.3. CONGRES