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Using PowerPoint by Mind Map: Using PowerPoint

1. Introduction

1.1. PowerPoint is the most popular presentation software

1.2. It is regarded by many as the most useful and accessible way to create and present visual aids to the audience.

2. Advantages

2.1. Design

2.1.1. Quick and easy

2.1.2. Simple bullet points

2.1.3. Easy to create a colorful, attractive design

2.1.4. Easy to modify

2.1.5. Easily re-order presentation

2.2. Delivery

2.2.1. Audience Size

2.2.2. Easy to present

2.2.3. No need for Handouts

3. Disadvantages

3.1. Design

3.1.1. Design power pointless

3.1.1.1. What is driving us to do this?

3.1.1.2. SWOT Analysis

3.1.1.2.1. Strengths

3.1.1.2.2. Weaknesses

3.1.1.2.3. Opportunities

3.1.1.2.4. Threats

3.1.1.3. Customer Findings - What have we learned from customers?

3.1.2. PowerPoint excess

3.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

3.1.2.2. What are our competitors doing and how are they positioning?

3.1.2.3. How do we position against each competitor?

3.1.3. Replaces planning and preparation

3.1.3.1. Buyer Profile

3.1.3.1.1. Title

3.1.3.1.2. Industry

3.1.3.1.3. Geography

3.1.3.1.4. Business Size

3.1.3.2. Influencer Profile

3.1.3.3. User Profile

3.1.3.4. What do customers want and need?

3.1.3.5. What business problems do each of these customers have?

3.1.4. Oversimplification of topic

3.1.4.1. Which customers or sets of customers do we sell to?

3.1.4.2. What are the target market segments that we want to go after?

3.1.4.3. What are the distinct problems for each segment of the market?

3.1.5. Feature abundance

3.1.5.1. New Prospects

3.1.5.1.1. How much of each target segment have we penetrated?

3.1.5.1.2. How much opportunity is available in each target segment?

3.1.5.2. Existing Customers

3.1.5.2.1. Can we up-sell existing customers?

3.2. Delivery

3.2.1. Basic equipment required (computer/projection equipments)

3.2.1.1. What are we selling?

3.2.1.2. Product Definition

3.2.1.3. Pricing

3.2.1.4. Packaging

3.2.1.5. Positioning

3.2.2. Focus on medium, not message

3.2.2.1. What is the Value Proposition to the Customer?

3.2.2.2. What pain are we solving?