1. Price
1.1. Target price
1.1.1. Under control
1.1.2. Very specific target price ==> for reseller, end user...
1.2. Price strategy
1.2.1. Special discount for extend the market share is OK, but need to be under control
1.2.1.1. Customer is sensitive with discount, promotion or not ?
1.2.1.2. Down price to extend the market share ?
1.2.1.3. Increase price for getting more margin ?
1.2.2. Custom is always very sensitive with down price, promotion
1.2.3. Customer thinking: High price is GOOD PRODUCT, High LEVEL
1.2.4. Long term price strategy
1.3. Margin
1.3.1. Better margin for reseller
1.3.2. Very specific margin level for each level of reseller (distributor, reseller L1 / MD, reseller L2...)
1.3.2.1. Distributor margin
1.3.2.2. Reseller L1 / MD margin
1.3.2.3. Reseller L2 margin
1.3.2.4. Don't push stock anyway, some reseller can down price to clear stock ==> break the market & target price
1.4. RJ price when compare with other competitor ???
1.4.1. Better than CISCO, Allied Telesis, Extreme, HP-Aruba
1.4.2. RJ is in the middle level
1.4.3. Higher than low end: Planet, Dlink, TPLink, Totolink, HIK, Dahua...
2. Promotion (Promote, PR)
2.1. RJ Brandname
2.2. Product of RJ (SW, WIFI, CC)
2.3. Where & When doing Marketing ???
2.4. Method
2.4.1. Advertising
2.4.2. Promotion / Special Discount / Sales Off
2.4.3. Sales
2.4.4. PR
2.5. The way to touch end-user
2.5.1. Magazine
2.5.2. Television
2.5.3. Radoi
2.5.4. Adversising
2.5.5. Email Marketing
2.5.6. PR
2.5.7. Internet Marketing
2.5.7.1. Website RJ VN
2.5.7.2. Blog RJ VN
2.5.7.3. Website & Forum
2.5.7.3.1. Online Market
2.5.7.3.2. Online Forum
2.5.7.3.3. Technologies Website
2.5.7.4. Online Magazine
2.5.7.5. Facebook
2.5.7.5.1. Personal
2.5.7.5.2. Fanpage
2.6. Right time to do the marketing
2.6.1. Season ???
2.6.2. Holiday ???
2.7. How is the way the competitor doing the marketing / promotion ???
2.7.1. L1: CISCO, Allied Telesys, Extreme, HP-Aruba, Ruckus
2.7.2. L2: Planet, Dlink, TPLink, Totolink, Dahua, HIK
2.7.2.1. Planet
2.7.2.2. Dlink
2.7.2.3. TPLink
2.7.2.4. Totolink
2.7.2.5. HIK, Dahua
3. Products
3.1. Every goods in the market is not bad !!!
3.2. How is the requirement of customer (SW, WIFI, Cloud Class) ???
3.2.1. How is the way RJ serve the requirement of customer (SW / WIFI / CC)
3.3. How to compete with other brandname (L1: Cisco, Allied Telesis, HP-Aruba, Extreme; L2: Planet, TPLink, Dlink, HIK, Dahua...)
3.3.1. Price / Margin
3.3.2. Quality
3.3.3. Available
3.3.4. Warranty
3.3.5. Channel
4. Place
4.1. Right time, Right Place, Right Qty
4.2. Where customer can find your product ?
4.2.1. IT Shop
4.2.2. IT SuperMarket
4.2.3. IT Online Market
4.2.4. Catalogue
4.2.5. System Integrator
4.3. How is the best way to cooperate with the distributor ??? reseller ???
4.3.1. Ditributor
4.3.2. Reseller L1 / MD
4.3.3. Reseller L2
4.3.4. System Integrator
4.4. How is the way of competitor ? which you can learn ? which you can do better ?
4.4.1. L1: Cisco, Allied Telesis, Extreme, HP-Aruba, Ruckus
4.4.1.1. Cisco
4.4.1.2. Allied Telesis
4.4.1.3. Extreme
4.4.1.4. HP-Aruba
4.4.1.5. Ruckus
4.4.2. L2: Planet, TP-Link, Dlink, Totolink, HIK, Dahua
4.4.2.1. Planet
4.4.2.2. Dlink
4.4.2.3. Totolink
4.4.2.4. TP-Link
4.4.2.5. Dahua, HIK
4.4.2.6. Small Brandname
4.5. How is the way you sell RJ product ???
4.5.1. Sales Team
4.5.2. Technical Support Team
4.5.3. Exhibition
4.5.4. Online Shop
4.5.5. Demo kits for reseller
4.5.6. How is the way your competitor do? let do better