Paid-Owned-Social Consolidation: Report

1. 1. Setup

1.1. Channels

1.1.1. Instagram

1.1.2. Facebook

1.2. KPIs

1.2.1. Paid Impression

1.2.2. Organic Impression

1.2.3. Earned Impressions

1.3. Accounts

1.3.1. Ad Accounts

1.3.2. Page Insights

2. 6. Communication

2.1. CMO Newsletter

2.2. Social Breakfast

2.3. Email to GM, BL, BrandComm, Digitals

2.4. BT Digital

3. 4. Reporting Template

3.1. Overview Page

3.2. Details by Division

4. 5. Frequency

4.1. Monthly Update

4.2. Live Dashboard Sprinklr

5. 2. Tools

5.1. Sprinklr

6. 3. Responsabilities

6.1. Stephan

6.2. Fabienne