1. Performance
1.1. Digital Strategy
1.1.1. Enterprise Content
1.1.2. Channel Marketing
1.1.2.1. Owned
1.1.2.2. Earned
1.1.2.3. Paid
1.1.3. Conversion Optimization
1.1.4. Website
1.1.4.1. IA
1.1.4.2. Features/Functionality
1.1.4.3. Organic Equity
1.1.4.4. Conversion Optimization
1.1.4.5. Tracking
1.2. Digital Marketing Management
1.2.1. Owned
1.2.1.1. Onsite
1.2.1.1.1. IA
1.2.1.1.2. Tracking
1.2.1.1.3. Organic Equity
1.2.1.1.4. Conversion Optimization
1.2.2. Earned
1.2.2.1. Organic Content Equity
1.2.2.2. Tracking
1.2.3. Paid
1.2.3.1. Search
1.2.3.2. Display
1.3. Digital Performance Management
1.3.1. Analytics & Insights
1.3.1.1. MMC Dashboard
1.3.1.2. MMC Portal
1.3.1.2.1. Dashboard Views
1.3.1.2.2. Asset Gallery
1.3.1.3. MMC Snapshot
1.3.2. Data Integration
1.3.2.1. Data Studio
1.3.2.1.1. Google Analytics
1.3.2.1.2. Google Search Console
1.3.2.1.3. Supermetrics
1.3.2.1.4. Digital Media
1.3.2.1.5. HotJar