SuperNova 2018 through the eyes of @LuytenBram from @atmire

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SuperNova 2018 through the eyes of @LuytenBram from @atmire by Mind Map: SuperNova 2018  through the eyes of  @LuytenBram  from @atmire

1. Tim Harford

1.1. Fifty things that made modern economy

1.2. Mistakes we make

1.2.1. Blade Runner phone booth analogy

1.2.1.1. Envisioned coins to be dropped into the phone box

1.2.1.2. Didn't envision cell phones

1.2.2. Blade Runner: The Rachel Mistake

1.2.2.1. We often look at the most magnificent

1.2.2.2. Gutenberg press vs paper

1.2.2.3. Bibles used to be the only thing that was printed

1.2.2.3.1. No market for something printed on cheap material

1.2.2.3.2. All on animal skin

1.2.2.3.3. 500.000 sheep needed for 400 bibles

1.2.2.4. If you make something basic/simple very very cheap, then you drive change in society

1.2.2.4.1. TOILET PAPER PRINCIPLE

1.2.2.5. Yes, sophistication is important, but don't forget about the crucial innovations in the BASICS.

1.2.3. Missing social change

1.2.3.1. 1960s future view video on the modern office was totally wrong.

1.2.3.1.1. Boss still had paper on his desk, and computer was not the main device

1.2.3.1.2. There was still an army of typist women

1.2.3.2. Late 19th century factory

1.2.3.2.1. Driven by a driveshaft

1.2.3.2.2. Early failures with replacing steam with electricity, because they didn't envision to change EVERYTHING.

1.2.3.2.3. Change is needed on all levels to fully leverage new technology

1.3. The Threat of AI

1.3.1. Not HAL 9000

1.3.2. Jennifer replacing the "brain" activity of order pickers

1.3.3. Hopefully, AI can free up time so we can leverage our brain power MORE in our jobs, not less

2. Philip Inghelbrecht - Shazam founder

2.1. 20-20 Hindsight on Shazam History

2.2. Today Shazam drives 5-7% of all music sales world wide

2.3. Shazam was 6-7 ears of flatline in growth, in the era before the iphone and the app stores came along

2.4. Focus on hard problems with simple solutions

2.5. Shazam funfacts

2.5.1. Backend always ran on its own hardware and still runs on custom GPU based infra today

2.5.2. There was no DB of digital music to start from

2.5.2.1. Ripped physical cds from a wholesaler

2.5.2.2. 20 people, 24/7, 6 weeks

2.5.3. Before internet on phone, you could record with your old GSM phone, and dial 2580 to upload your recording, and receive an SMS back with the result.

2.5.4. Shazam's lookups are a statistically significant indicator on future radio plays and music sales

2.6. If you want to land on the moon, shoot for the stars

2.6.1. Shazam had an incredibly low chance of success, due to the compound low success percentages of the different challenges involved.

2.7. Blockchain for music rights management

2.7.1. Incredibly challenging right now, and also likely total small chance of success on the different factors involved

2.7.2. One company out there will crack it, and after that we will take it for granted and treat it as "normal".

2.8. Think Bigger

2.8.1. Belgians have a tendency to seriously suck at this

2.8.2. Anything could be "shazamed"

2.8.2.1. What the Font for recognizing fonts

2.8.3. Bird species etc

3. Nina Tandon - EpiBone

3.1. Huge potential in copying "tech" from biology

3.1.1. Mitochondria convert energy more efficient than the sun

3.2. Bioreactors

3.2.1. Copy nature

3.2.2. Grow bone for reimplants

3.2.2.1. Skull and face are the current focus because that's where shape really matters

3.3. At scale, personalized medicine has huge cost reduction potential. It will not only benefit the rich

3.4. EpiBone time to market

3.4.1. Clinical trials with real patients scheduled for 2019

3.5. Plant-e

3.5.1. Power plants of the future actually made of plants

3.6. Bricks of bacteria

3.6.1. Self healing

4. Armin Pohl - Mackevision

4.1. World leading CGI

4.2. Almost an emmy for NetFlix Lost in Space

4.3. Car industry relies more and more on CGI for advertisement etc

4.4. Mackevision part of Accenture

5. Duco Sickinghe - Fortino Capital

5.1. Real differentiation

5.1.1. Even if your competitor has the complete contents of your business plan, they are still not able to do what you do

5.2. Anchoring your USP

5.2.1. Retention plans!

5.2.2. The key competences in your team need to stay

5.3. Real Agility

5.3.1. After you just approved your new strategy/plan, can you shift gears quick enough after new data comes in?

5.4. Football coach analogy

5.4.1. Critically look at your lineup every 6 months

5.4.2. Do you have people on the right seat in the right bus, for the current challenges?

5.4.3. The structure of your organization should be goal oriented

5.5. Investing in Teams

5.5.1. We say yes if we feel good about the culture

6. Vivienne Ming - AI for Good

6.1. How do we know we're not making things worse?

6.1.1. Face recognition

6.2. Funfacts

6.2.1. Wore google glass for 3 years

6.2.2. Developed an AI for type 1 diabetes (for her son) tracking and piped that information to her Google glass

6.3. Autism

6.3.1. Often huge challenges to recognize facial expressions

6.3.2. Wearable for reading emotions in real time

6.3.3. People in the autism spectrum can learn empathy through these tools

6.4. Many problems exist because we don't have enough experts to go around

6.4.1. Anything that these experts do repeatedly has the potential to be automated by AI

6.4.2. You need to know HOW you will fix/address a specific problem, before you can throw AI against it.

7. Pieter Jan Boute & Louis Jonckheere - Showpad

7.1. Problems in B2B Sales

7.1.1. Prospects get bored if they just get repeated again what they already read on the website

7.1.2. It's often not trivial to find the latest/right deck/marketing materials. These materials can be shared better within organisations

7.1.3. Few organisations orient their processes on the entire buying experience

7.2. Guide your customer on the buying journey and make it as easy as possible to buy from you.

8. Luc Van Hove - imec

8.1. MEA chip

8.1.1. Reading out data on the individual cell level

8.2. Solid state Li-Ion battery

9. Seth Godin

9.1. Do work that matters for people who care

9.2. Are you doing what you know what to do?

9.2.1. Or do you already focus on all that's possible?

9.3. MORE and CHEAPER is not always better

9.3.1. Is it really your dream to create "the cheap one"?

9.4. Bowling analogy

9.4.1. If you move the pins one inch closer, you get a strike all the time

9.4.2. If you move the pins one inch away from eachoter, you never throw a strike

9.5. Icarus Deception and Kamiwaza

9.5.1. It's not about flying too high and melting your wings, It's also a warning against FLYING TOO LOW.

9.6. If you give people a choice, they will make a choice

9.7. Treat different people differently

9.8. Doors open when you eagerly give credit. Recognize the rockstars around you, and you will both be noticed.

9.9. Social media attention in itself is a Symptom, not a tactic.

9.9.1. If you do exceptional work, your customers will be talking about you on social media

9.10. Make

9.10.1. A story

9.10.2. A difference

9.10.3. A change

9.10.3.1. You will feel TENSION all the time

9.11. Pick the smallest viable market

9.11.1. And obsess the hell out of it

9.12. Sell at the edges

9.12.1. Build for the weird people

9.13. Put it out

9.13.1. Adjust

9.13.1.1. Do it again !

9.14. There is no map or howto for Art

9.14.1. Otherwise you'd be the (second) plumber putting the toilet into the museum

9.15. Leadership

9.15.1. We don't know how to get there, but we'll organise and get there together

10. Biz Stone - Twitter co-founder

10.1. Twitter funfacts

10.1.1. Origin

10.1.1.1. Original business, a podcast company, wasn't working out. The idea for twitter originated in a hack week. Initially, was not met with enthusiasm

10.1.2. Innovation

10.1.2.1. @ mentions, retweets, has tags ... are all the result of OBSERVED use from the user base, turned into actual platform features

10.2. You can't recognise a good idea

10.2.1. You can only tell if you're emotionally invested or not.

10.2.2. If you are ... GO FOR IT

10.3. 2018 Trends

10.3.1. Your reputation is your reputation

10.3.1.1. No more difference online vs offline

10.3.1.2. Act civil

10.3.2. Renewed enthusiasm for analog

10.3.2.1. Vinyl record sales on the rise again

10.3.2.2. Future may look quite analog, potentially without smartphones as actual devices

10.4. Interviewer didn't tweet much because he doesn't like to be insulted

10.5. Twitter mission: Serving the public coversation

10.5.1. New emphasis on responsibility and accountability

10.5.2. Took a while and some soul searching before this mission was in place

10.6. Don't just chase the money. Surround yourself with good people and measure yourself with them.

10.7. Investment in Visit

10.7.1. Base data comes from real doctors and nurses analysis

11. Neil Harbisson

11.1. Born entirely colour blind

11.2. Not VR or AR but RR

11.2.1. Revealed Reality

11.2.2. Just showing what's already there

11.3. Humans are not black or white, but different shades of orange

11.4. Ethical board reasons why the hospital rejected to do the operation

11.4.1. not a pre existing bodypart

11.4.2. Danger to the reputation of the hospital

11.4.3. Non human usecase

11.5. Cost saving potential

11.5.1. If we would all have perfect night vision, we wouldn't need so much light

11.5.2. If we could all regulate our own body temperatures, we wouldn't need to heat the rooms we live/work in so much

11.6. Transdental Comms system

11.6.1. Applications in communication where you can't rely on conduction over the air

11.7. Chromaphone

11.7.1. Device that interprets colour and transcodes it into vibrations/sound

11.8. Artificial sense, not intelligence

11.8.1. The brain had to make sense of the input vibrations/data.

12. Angelo Vermeulen

12.1. Building regenerative structures ON but also IN asteroids

13. Ray Kurzweil

13.1. Timing of innovation

13.1.1. The right person at the right time

13.2. It didn't start with Moore's law

13.2.1. Computing power has known an exponential progress already way earlier

13.3. Many of the diseases we know today likely overcome by 2020

13.4. We're heading towards an age of great abundance

13.5. We'll stop using 40% of our land for agriculture due to the innovations in vertical agriculture

13.6. Fashion will be disrupted as you will 3D print either open source patterns or licensed patterns from your home

13.6.1. Ultimaker current example

13.7. Big wave of current physical technology becoming information technology

13.8. Learn by doing

13.8.1. Singularity University

13.9. Optimism after 1% of the work was done after 7 years into the human genome project

13.9.1. That meant only 7 more year/doublings were needed to finish up.

14. Anna Rosling Rönnlund

14.1. www.gapminder.org

14.2. Dollar Street - photos as data to kill country stereotypes

14.3. Bram: didn't take much notes here, read the book before. Buy this book and read it now, will be one of the best books you'll read this year

14.3.1. Factfullness on Amazon

14.4. Many of us are operating on a faulty/old world view. The world is doing much better today than it did 10 years ago.

15. Jane McGonigal

15.1. 2.6BN people are playing games

15.1.1. 12 BN hours of global gaming a week

15.2. The opposite of Play is not work, it's Depression

15.3. Array of positive things happing to the brain while gaming

15.3.1. Optimism about learning and achieving goals

15.3.2. Curiousity

15.3.3. Surprise

15.3.4. Joy and Excitement

15.3.5. Pride and Accomplishment

15.3.6. Easy to connect to others and make meaningful connections

15.3.7. High feedback environment

15.4. Caudate Nucleus

15.4.1. Lights up when we make a choice

15.4.2. Every choide in a game, is an incentive of something positive to happen

15.4.3. Your brain goes into learning hyperdrive

15.5. Gaming shapes the learning capabilities and creates a group of super empowered, hopeful individuals

15.6. Ethical OS

15.6.1. How not to regret the things we build

15.6.2. What if we could detect mental issues in face recognition and if HR departments would be using this?

15.7. Remove the dread, anxiety etc of complex problems

15.8. The more people play, the better the collective gets at the game

15.9. Don't dwell on problems of the past, prevent the problems of the future

16. Lorenz Bogaert Netlog, Realo, Delta

16.1. Compensate your team members enough

16.1.1. If they build the solution, they should also profit from it in a way proportional to their contribution

16.1.2. Compared to other countries, Belgium is a great country for stock options.

16.1.3. Equity/stock options very tricky when people leave the organisation

16.1.4. Have people buy stock at a low price. WATCH OUT not to sell to them at a price too high

16.2. FOCUS: the biggest learning from Netlog

16.2.1. We added too much non-essential features with a small team

16.2.2. With netlog we never finished our roadmap

16.2.3. With Delta, the original roadmap we had, is already finished today.

16.3. Netlog facts

16.3.1. 100M accounts but usage was declining

16.3.2. Pivot to twoo, which went up to 250M users

16.3.3. Sold off Twoo shortly after pivot

16.3.4. Used to be called asl.to/ before it became Netlog

16.4. Realo facts

16.4.1. Pivoted to estimates

16.4.2. As an immo platform, was really tough to gain trust from immo agencies, who were afraid we would put them out of business.

16.5. Insights in Marketing

16.5.1. Product speaks

16.5.1.1. Reviews & Ratings rule the app stores

16.5.1.2. Producthunt.com

16.5.2. Paid marketing

16.5.2.1. FB Ads and google ads

16.5.2.2. Make it easy for someone who really needs your product, to find it

16.6. Delta

16.6.1. Usage data and user feature requests drive the roadmap

16.6.2. Goal to become the number 1 crypto currency portfolio tracker

16.6.3. 1.2 Million users, 1% is paying

16.6.3.1. You don't really need to pay, most people who pay are actually enthusiastic backers/supporters

16.6.4. In an ideal world, we'd want it to be a completely free service

17. Geert Noels

17.1. Econoshock

17.1.1. The chapter on climate was questioned and opposed the most

17.2. Biggest mistake you can make about the future

17.2.1. Overestimating change

17.2.2. Underestimating change

17.2.3. Solution? Think in scenarios

17.2.3.1. What's the best and worse that can happen?

17.2.3.2. During the financial crisis, it was really mindblowing to hear that the ECB only had a "single scenario".

17.2.4. Somethings are bound to change very slowly

17.2.4.1. Demography related topics for example

17.3. Fake news and Facts don't matter anymore in the discourse

17.3.1. Sooner or later the facts will catch up

17.3.1.1. The world and its leaders can live in denial for a very long time, but they can't keep living in denial.

17.3.2. Read things you totally disagree with. The people who are usually not open to change, or not open to opposing views. If you want to get better at this, READ the opposing view.

17.3.3. Everyone comes into a discussion with a bias. Make sure you are aware what your own bias is.

17.4. Belgium, failed state?

17.4.1. Belgium has traditionally never been preparing for a crisis. At a crisis, going in head first and just seeing what will happen

17.4.2. Don't expect or hope for top down changes in Belgium. These are very unlikely.

17.4.2.1. Be the change and bring it up from the grassroots.

17.5. Democracy vs authoritarian leadership

17.5.1. In stable times, the democratic leadership should make sure they get prepared for the following crisis

17.5.2. Crisis requires crisis management. Very important that this crisis management steps down again later. Both in companies as in governments.

17.6. Europe at risk?

17.6.1. Like Belgium, Europe has no long term strategy at the moment.

17.6.2. Some European countries, DO have long term strategies and it's very interesting to look at and learn from them.

17.7. Stay away from Government Subsidies and surround yourself with positive elements

17.7.1. If you depend on subsidies, the government won't be there to catch you when things go bad.

18. Sebastiaan Hooft

18.1. #Supernovamentor on Instagram

18.1.1. Selfie + one area of expertise

18.2. You need a mentor, especially when things are going good.

18.2.1. Your family is there for love, not for external advice

18.3. Long walks

18.4. Mentors

18.4.1. Ask for the truth

18.4.2. Show genuine interest

18.4.3. Inspire your mentor expert with inspiring questions