$25K Email Campaign

1. Who Will Receive Your Emails?

1.1. Existing list

1.2. Partner list

2. Welcome and Offer Next Steps

2.1. Next Steps for Us...

3. Send Email #1

3.1. Introduction

4. Deliver the Closing Call

4.1. Share screens and walkthrough your solution

4.1.1. Invite them to sign up

4.2. Do not "pitch". Remind them of their problem and offer your solution.

4.3. Do not offer a third conversation

4.4. Screen share software

4.4.1. Skype

4.4.2. Join.me

5. Send Email #2

5.1. Thanks For Your Response

5.2. How will they book an appointment with you?

5.2.1. Online scheduler

5.2.2. Human scheduler

5.3. Follow-up?

5.3.1. They must answer the questions

5.3.2. They must schedule a time

6. Honor the Free Consultation

6.1. Free consultation script and analysis

6.2. Set a second conversation

6.2.1. Give them time to think

6.2.2. Invite other decision makers to next call

6.3. Send email to confirm second conversation

7. Send Email #3

7.1. We Are Confirmed

7.2. Create a client preparation webpage

7.2.1. video

7.2.2. testimonials