Consumer centric mindset
by Tara Quick
1. Different mind states
1.1. A spark - an
1.2. Urgent need info
1.3. In-store assistance
1.3.1. Price, Review, guides
1.4. Micro productivity - use dead time
1.5. Planning ahead
1.6. Entertainment
2. Businesses need to transform moments into business opps
2.1. Sales
2.2. Engagement
2.2.1. Create interaction
2.3. Sharing
2.3.1. Power of social sharing
2.3.1.1. 2017 26% of purchase decisions
2.4. Personalised Micro-moments
2.5. Huge reach even for small businesses
2.6. Opportunities to connect with customers
2.6.1. 66% of adults have a smart device
3. Opportunities for business
3.1. Digital increases speed of decision making
3.2. 66% of adults have a smart device
3.3. Mobile first business
3.4. Focus on simplicity of the user experience
3.5. Richer experiences
3.6. Faster than ever before
3.7. Personal experiences can increase revenue by 89%
3.8. Consumers want businesses to think for me - what would I like? Must know my tastes and wow me.
3.9. Want experts
4. They want
4.1. Frictionless experiences
4.2. Speed
4.2.1. Save time & Money
4.3. Instant gratification
4.3.1. Feel empowered, sense of accomplishment
4.4. Tailored experiences - their interests, their needs based on their history
4.4.1. Tailored to location
4.4.2. Get things done faster
4.4.3. More informed
4.5. Fast response
4.5.1. desire for efficiency
4.6. Feel empowered
4.6.1. Useful, Personal and Immediate
4.7. Quick, effortless and fun
4.7.1. Seamless mobile experience
4.8. Be fun
5. How they use digitial
5.1. Social
5.1.1. Share
5.1.1.1. Will share good mobile sites if they are easy to use
5.2. Need Info
5.3. Curiosity
5.4. Entertainment
5.5. Two-way
5.5.1. Generate content
5.5.2. Reviews