How media approaches Drugs in Society

1. The Ruling Elite Theory

1.1. Trump meets Kanye West

1.2. Trump meets Kid Rock

1.3. What is the Ruling Elite?

1.3.1. Sensationalistic stories divert attention away from the fundamental, structural problems of society—such as racism, inequality, and poverty—whose solution would require that the elite relinquish society’s power and resources.

2. Professional Subculture Theory

2.1. journalists believe they have an obligation to personalize, dramatize, and indi- vidualize the news, and to approach it from the perspective of one or more relevant audiences, so that readers and viewers identify with their stories.

2.1.1. Exaggerated/Sensationalized news

2.2. News anchor exaggerating how bad the weather is in order to attracted views

3. The Money M

3.1. Show whatever makes the most money.

3.2. The View

3.3. Sports

4. The Grassroots Theory

4.1. Addresses the fact that the general public loves a good, exciting story, and the more sensationalistic it is, the more it grabs an audience by the throat.

4.2. News interview

4.3. News interview