FinGevity
by Rachmat Gunawan
1. How did We Get Here?
2. Who We Are
3. Business Model
3.1. • Digital only – no “bricks & Mortar”
3.2. • Narrowly focused on specific market segments – with
3.3. • Develop a “community” of like-minded people
3.4. • Selectively use other Fintech companies to assist with KYC/AML companies
3.5. • As business develops with time, may consider partnering with larger financial entities to gain increased customers access
4. Financial
4.1. • We forecast Present financial projections expect the initiative to be negative in first few years til 2021, and then positive • Growth depends on market access – and keeping costs low through disciplined expense focus & use of cloud distribution platforms • We want to build a sustainable platform that has a long term customer focus
5. Investor
5.1. • Represent a fantastic opportunity for investors • We will also be seeking out industry advisors – help learn off others • Particular Advisors focus areas in include Legal / Technology /Regulatory • Partnership opportunities with other incumbents
6. Vision
6.1. We want to help millennials become safer and feel more self-assured
6.2. • Both our customers and I want them to be more than a number. We all want a “community” - not a just a database
6.3. • The “journey” that our Members travel on – is not only for them - it is for us too
6.4. • By investing our customers – were investing in our future
6.5. • Unlike incumbents, when something goes wrong – we want to be the solution – not the problem. Help in times of need generates a lot more dedication
7. • Our founding team is comprised of Suab Khan, Lucy Feng, Muhammad Rachmat Gunawan, Stephen Reid as Founders. We have a combined 70+ (?) years of practical experience in Banking, Trade & Fintech. • Other senior Positions to be filled on initial rollout - Technology, Sales, HR, Legal • Local country focus in USA initially given population potential and relatively regulatory framework. • Team members will expand overseas as business does • Nonetheless want to stay focused – small – nimble. Too big or widely stretched has challenges
8. • Initial Brand awareness to be more coordinated by social events via peers, than traditional advertising
9. • Potential Market size changes with time • Given regulatory restrictions / (licensing etc.) we will initially be focussed on one region (Arizona USA?) • In this initial state we believe our customer potential is relatively small at 500k, however this is the first step of a journey • Arizona will be used as a first “testing ground” step to help build & test the technology, & with will time aim to expand to wider USA • Post - USA wider global customer base is in the range of 37 mio (?). Initially focused in developing & underbanked countries in Asia / Africa, and then to rest or world as brand & product range establishes more traction
10. Slogan: ...
11. Problem Statement
11.1. PAIN
11.1.1. • Millennials are very Distrustful of incumbents they are seeking alternatives that can deliver products how they want (digitally), make it cheaper, simpler, & faster - ….and give them peace of mind
11.1.2. • Post GFC, Millennials are deeply concerned about their economic Future, still scarred by the Financial crises of 2008, struggling to get on the housing ladder & suffering from debt
11.2. GAIN
11.2.1. Millennials trust more on Technology (RG)