Structure of First Student Careers Facebook Campaigns

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Structure of First Student Careers Facebook Campaigns by Mind Map: Structure of First Student Careers Facebook Campaigns

1. Minnesota | Objective: Leads

1.1. As Set 1: Minnetonka, Wayzata

1.2. As Set 2: Robbinsdale, Brooklyn Park (by zip codes)

1.3. As Set 3: Oakdale (by radius)

1.4. As Set 4: Champlin (by radius)

2. Oregon | Objective: Leads

2.1. As Set 1: Portland (by radius)

2.2. As Set 2: Gresham (by radius)

2.3. As Set 3: McMinnville, Wooburn, Newburg, West Linn (by zip codes)

3. Seattle | Objective: Leads

3.1. As Set 1: Seattle (by radius)

4. National Campaign 1 | Objective: Brand Awareness

4.1. Ad Set 1: Recent Hires Lookalike Audience

4.2. Ad Set 2: Military Veterans

4.3. Ad set 3: Recent Retirees

5. National Campaign 2 | Objective: Traffic

5.1. Ad Set 1: Recent Hires Lookalike Audience

5.2. Ad Set 2: Military Veterans

5.3. Ad set 3: Recent Retirees

6. New York Campaign | Objective: Leads

6.1. As Set 1: Buffalo (by radius)

6.2. As Set 2: Syracuse (by radius)

6.3. As Set 3: Rochester (by radius)

7. Chicago | Objective: Leads

7.1. As Set 1: Holland, Glenwood (by zip codes)

7.2. As Set 2: Hodgkins (by radius)

7.3. As Set 3: Westmont (by radius)

7.4. As Set 4: Glen Ellyn (by radius)