Strategic marketing management: achieving superior business performance through intelligent mark...

1. Intelligent Marketing Strategy (IMS)

1.1. IMS formulation

1.1.1. a thoughtful strategy of strategic marketing think tank, must enable the organization to identify its customers’ needs, to create value for them (providing their desired products - goods, services and ideas), to deliver

1.2. IMS implementation

1.2.1. Organization efforts to satisfy customer needs

1.2.2. Creating superior customer value

1.2.3. Customer acquisition and satisfaction

1.2.4. Customer retention

1.2.5. Profitable and long term relationship with customer

2. Antecedents of Intelligent Marketing Strategy (IMS)

2.1. Competitive advantage

2.1.1. Internal capabilities

2.1.2. External position

2.1.3. Marketing capabilities

2.1.4. COMPETITITVE ADVANTAGE

2.2. Sustainable Competitive Advantage (SCA)

2.2.1. whereas organizations’ success depends on the speed at which they can capture, generate and disseminate innovative knowledge and then use this knowledge to develop capabilities that cannot be easily copied

3. Consequences of Intelligent Marketing Strategy (IMS)

3.1. Value Creation

3.1.1. perceived value

3.1.1.1. acquisition value

3.1.1.2. Transaction value

3.2. Business performance

3.2.1. customer performance

3.2.2. market performance

3.2.3. financial performance