Movement Food - Marketing Map

1. New leads - (Cold Traffic + < 30 day visitor)

1.1. TOFU - Cold Traffic

1.1.1. Interest targeting

1.1.1.1. Currently established

1.1.2. Lookalike

1.1.2.1. 1% customers

1.1.3. Google search

1.1.3.1. Keywords

1.2. MOFU< 30 day visitors + engagement

1.2.1. Google

1.2.1.1. Display ads for brand awareness

1.2.2. Youtube

1.2.2.1. Meet the team video

1.2.3. Facebook

1.2.3.1. Retargeting content

1.2.3.2. Retargeting offer

2. Current Customers (CFOU)

2.1. Ordered > 30 - 90 days ago

2.1.1. Facebook and Google

2.1.1.1. What's new this month?

2.1.1.2. We miss you.... offer to come back

2.1.1.2.1. 15% off your next order

2.2. Ordered < 30 days ago

2.2.1. Facebook

2.2.1.1. Fortnightly carousel update with Cianna's submissions

2.3. Ordered > 90 days ago

2.3.1. Weekly email

2.3.1.1. We miss you.... offer to come back every 4 weeks

2.3.2. Come see whats new

2.3.2.1. 20% off their next order

3. Website Traffic > 30 days

3.1. BOFU -Pixel Traffic

3.1.1. Facebook

3.1.1.1. Retargeting content

3.1.1.2. Retargeting offer

3.1.1.2.1. 2mealaddon

3.1.1.2.2. $25 off