1. Business strategy
1.1. Objective 1: Increase revenue by 100% in 3 months
1.2. Objective 2: Being a top of mind Dalat specialty online shop
1.3. Objective 3: Companion of Vietnamese farmer and agriculture
1.4. Value propostion
1.4.1. Brand: L’angfarm, reliable, famous
1.4.2. Product: Quality, hygiene, origin, package design
1.4.3. Price: Factory price
2. Customer strategy
2.1. Target audience 1: Offline store customers want to repeat purchase
2.1.1. Gender: Female
2.1.2. Age: 20 - 54
2.1.3. Behavior
2.1.3.1. Online shopping
2.1.3.2. Visited L’angfarm Store
2.1.4. Audience technology
2.1.4.1. Facebook
2.1.4.2. Zalo
2.1.4.3. Google
2.1.4.4. Mobile
2.2. Target audience 2: Competitor’s offline store customers wan to repeat purchase
2.2.1. Gender: Female
2.2.2. Age: 20 - 54
2.2.3. Behavior
2.2.3.1. Online shopping
2.2.3.2. Bought Dalat specialties
2.2.4. Audience technology
2.2.4.1. Facebook
2.2.4.2. Zalo
2.2.4.3. Google
2.2.4.4. Mobile
3. Marketing strategy
3.1. Objective 1 & Target audience 1
3.1.1. Paid
3.1.1.1. Facebook ads
3.1.1.2. Google ads
3.1.2. Owned
3.1.2.1. Website
3.1.2.1.1. Optimize content
3.1.2.1.2. Optimize UX/UI
3.1.2.2. Facebook fanapge
3.1.2.2.1. Post 2x / week
3.1.2.2.2. Chatbot
3.1.2.3. L’angfarm Store (Offline)
3.1.2.3.1. Flyer
3.1.2.3.2. Banner / standee
3.1.3. Earned