Online marketing strategy - www.langfarmstore.com

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Online marketing strategy - www.langfarmstore.com by Mind Map: Online marketing strategy - www.langfarmstore.com

1. Business strategy

1.1. Objective 1: Increase revenue by 100% in 3 months

1.2. Objective 2: Being a top of mind Dalat specialty online shop

1.3. Objective 3: Companion of Vietnamese farmer and agriculture

1.4. Value propostion

1.4.1. Brand: L’angfarm, reliable, famous

1.4.2. Product: Quality, hygiene, origin, package design

1.4.3. Price: Factory price

2. Customer strategy

2.1. Target audience 1: Offline store customers want to repeat purchase

2.1.1. Gender: Female

2.1.2. Age: 20 - 54

2.1.3. Behavior

2.1.3.1. Online shopping

2.1.3.2. Visited L’angfarm Store

2.1.4. Audience technology

2.1.4.1. Facebook

2.1.4.2. Zalo

2.1.4.3. Google

2.1.4.4. Mobile

2.2. Target audience 2: Competitor’s offline store customers wan to repeat purchase

2.2.1. Gender: Female

2.2.2. Age: 20 - 54

2.2.3. Behavior

2.2.3.1. Online shopping

2.2.3.2. Bought Dalat specialties

2.2.4. Audience technology

2.2.4.1. Facebook

2.2.4.2. Zalo

2.2.4.3. Google

2.2.4.4. Mobile

3. Marketing strategy

3.1. Objective 1 & Target audience 1

3.1.1. Paid

3.1.1.1. Facebook ads

3.1.1.2. Google ads

3.1.2. Owned

3.1.2.1. Website

3.1.2.1.1. Optimize content

3.1.2.1.2. Optimize UX/UI

3.1.2.2. Facebook fanapge

3.1.2.2.1. Post 2x / week

3.1.2.2.2. Chatbot

3.1.2.3. L’angfarm Store (Offline)

3.1.2.3.1. Flyer

3.1.2.3.2. Banner / standee

3.1.3. Earned