Personalium

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Personalium by Mind Map: Personalium

1. Workshop 1- Product design

1.1. Strategy

1.1.1. Byz goals

1.1.1.1. Sell within 2 years with profit

1.1.1.1.1. Starting capita 50-100K USD

1.1.1.2. Stop after starting capital is spent without break even

1.1.1.3. Positive cash flow

1.2. Product design

1.2.1. Experience

1.2.1.1. Ecosystem

1.2.1.1.1. Segments

1.2.1.1.2. Product

1.2.1.1.3. Other subjects

1.2.1.2. Experience points TODAY and FUTURE

1.2.1.2.1. John Doe HR

1.2.1.2.2. Candidate

1.2.1.3. Product alternatives

1.2.1.3.1. Manual process

1.2.1.4. Long term competitive advantage

1.2.1.4.1. Scoring

1.2.1.4.2. Test

1.2.1.4.3. Structured academy available in system

1.2.1.4.4. Report

1.2.1.4.5. Market share

1.2.1.5. Product line

1.2.1.5.1. Candidates

1.2.1.5.2. Companies

1.2.2. Price

1.2.2.1. Price structure

1.2.2.1.1. Candidates

1.2.2.1.2. HR

1.2.2.2. Revenue sources

1.2.2.2.1. Candidates

1.2.2.2.2. Companies

1.2.2.2.3. Evangelization of the market

1.2.2.3. Freemium/Dreamium concept check

1.2.2.3.1. Minimalist version

1.2.2.3.2. Maximal version

1.3. Strategy

1.3.1. Communication of unique selling proposition

1.3.1.1. Saving TIME and MONEY via

1.3.1.1.1. Automatization

1.3.1.1.2. Visualization

1.3.1.1.3. Saving time

1.3.1.1.4. Paperless

1.3.1.1.5. HR expertise

1.3.2. Sales funnel motivators

1.3.2.1. Candidate

1.3.2.1.1. Aware

1.3.2.1.2. Try

1.3.2.1.3. Pay

1.3.2.1.4. Love

1.3.2.2. Companies

1.3.2.2.1. Aware

1.3.2.2.2. Try

1.3.2.2.3. Pay

1.3.2.2.4. Love

1.4. Key question

1.4.1. 1 Prodavat za (mesicni/rocni) predplatne nebo za jednotlive uziti (kredit)?

1.4.1.1. + Freemium nebo trial? Tj. zda mit nejakou "navzdy zdarma" verzi?

1.4.1.1.1. Segments

1.4.1.2. (Osobne mi prijde tezsi konvertovat free->paid nez trial->paid.)

1.4.2. 2 Mit jednu "maximalni" verzi (all inclusive) pro prodej za pohovor (od kusu),

1.4.2.1. nebo vice funkcne a cenove odstupnovanych verzi pro mesicni predplatne

1.4.2.1.1. Differentiate

1.4.2.2. a cim je pripadne navzajem odlisit?

1.4.3. 3 Na jaky segment zakazniku se zamerit - jak vertikalne tak horizontalne?

1.4.3.1. (Vertikalne: od "zivnostnika", pres SMB, univerzity az po korporace.

1.4.3.1.1. Segments

1.4.3.2. Horizontalne: jednotlive obory firem: napr. ITC, Med/Pharme, Utilities ap.)

1.4.4. 4 Delat jednoucelovy, uzeji zamereny nastroj jen na videopohovory,

1.4.4.1. nebo sirsi nastroj na reseni celeho procesu vyberoveho rizeni, vcetne znalostnich

1.4.4.1.1. Core experience points

1.4.4.2. testu, ohodnoceni uchazecu podle kvality doslych emailu, automatizovanych

1.4.4.3. odpovedi podle sablon ap. ?

1.4.5. 5 Do jake miry prizpusobovat produkt na miru firmam - viz zda jit cestou

1.4.5.1. 37signals (tj. produkt definuje vyrobce - kdyz nas prerostes kup si neco vetsiho),

1.4.5.1.1. Automatize first

1.4.5.2. nebo uprav na miru (zakaznik je nas pan).

1.4.6. 6 Kde a pres koho prodavat?

1.4.6.1. Zamerit se jen na USA a delat sami, nebo jit do dalsich zemi (napr. Norsko, Svedsko)

1.4.6.1.1. Segments

1.4.6.2. a hledat a prodavat pres resellery/affiliate?

1.5. Parked

1.5.1. How to acquire companies - by monitoring job post and contacting candidates and sending them request to fill in

1.6. Pictures