Aim: To investigate and examine colour psychology and its use in graphic design, and experiment with how it can be applied to film and game concept art to produce engaging visuals that create specific atmosphere and evoke emotion
by Kikii McIntosh
1. 1.0 Review and Evaluate current literature and studies on the phycological, physilogical and symbolic aspects of colour, the use of colour in art.
2. 2.0 Critically analyse and discuss current examples of concept art, and evaluate the current methods of creating 2D concept art.
3. 3.0 Conduct practice-based research to investigate different styles and methods of concept art creation, incorporating theories and developing techniques in line with the review.
4. 4.0 Generate material with which to conduct studies on human response to colour changes in art pieces.
5. 5.0 Create a series of digitally painted concept art pieces incorporating theories on colour response generated from research.
